Former Wasserman talent agency set for second rebrand after Ghislaine Maxwell scandal Sport Business The agency formerly known as Wasserman is set to change its name again just months after ditching its previous moniker over its founder’s ties to Ghislaine Maxwell, City AM has learned. The global sports and celebrity group, which counts Arsenal manager Mikel Arteta and the upcoming Nations Championship rugby competition among its clients, told staff [...]
Find me a blander corporate rebrand than This Bank Opinion What’s in a name? The corporate rebrand for This Bank is insipid and lacks imagination, says Simon Hunt. Marketing strategies are hard to get right. Coming up with a new name, a new logo, a new motto is riddled with danger. I don’t begrudge those paid to have a go at it. A litany of [...]
Newcastle unveil new logo after major Red Bull investment Sport Business Newcastle have unveiled their new branding having been purchased by energy drinks giant Red Bull in the summer. The Prem Rugby club faced severe financial woes last season but could now, theoretically, be one of the wealthiest clubs in the game after being given “wiiings” by their new owners. Red Bull’s sporting portfolio contains a [...]