Nike: Shares fall, S&P 100 ejection and Mbappe out Sport Business Nike shares continued to fall this week after the sportswear giant warned of a decline in revenue over the coming year. The American firm, fresh off the back of news that it would be ejected from the S&P 100, adjusted its share price amid a mixed first fiscal quarter. Its statement comes alongside layoff warnings [...]
Nike, Adidas and Puma put historic differences aside to target tariffs and inactivity crisis Sport Business The sporting goods industry is no stranger to bitter rivalries, from the family split that spawned Adidas and Puma to the former’s decades-long battle for supremacy with Nike. Now, however, those brands and others have united to lobby policymakers worldwide for lower tariffs as part of a joined-up approach which they say will tackle rising [...]
Nike nearing deal to enter Formula 1 and rival Puma and Adidas Sport Business Nike is believed to be nearing a deal which will see the sportswear giant enter Formula 1 after more than two decades off the grid. The American apparel firm has held talks with the premier motor sport series about becoming the kit provider for all Formula 1 employees. GP Blog reports that the deal is [...]
Are Peugeot’s 208, 2008 and 3008 good enough for the city? September 9, 2026 Peugeot has pushed hard on the 208, 2008 and 3008, with 0% finance across the range until the end of September. But do they actually stack up for driving in and around London? Not every car is suited to London life. Tight streets, scarce parking and low-emission zones all reward something compact, efficient and easy [...]
Southampton sponsors could sue over £170m Spygate verdict May 21, 2026 Southampton could face legal action from sponsors for reputational damage after they were kicked out of the Championship play-off final over “Spygate”, lawyers have warned. An arbitration panel dismissed Southampton’s appeal against their expulsion from the £170m Wembley showdown after the club admitted multiple counts of spying on opponents. Leading sports lawyers believe the Saints [...]
Mike Ashley appeal case confronts ‘unjust’ trademark claims April 21, 2026 Billionaire businessman Mike Ashley‘s company, Sports Direct, is back before the court today as it seeks to challenge damages awarded in a trademark infringement claim. The appeal follows a long-running dispute between Sports Direct and the Beverly Hills Polo Club brand, owned and managed by Lifestyle Equities, which claimed Sports Direct had infringed its trademark through products [...]
Man City Puma kit deal helps UK sponsorship market hit £5bn March 12, 2026 Manchester City’s Puma kit extension helped the UK sponsorship market top £5bn in 2025, up over 10 per cent on 2024. City signed a record-breaking 10-year kit partnership extension last year which could be worth around £100m per season. It, combined with other sponsorship activity across the UK saw the sector grow 10.5 per cent [...]
Exclusive: Frasers Group acquires stake in athletic giant Puma March 5, 2026 Frasers Group has taken a stake in athletic giant Puma, City AM can reveal. Retail giant Frasers has acquired 246,000 shares in the athletic group, according to German filings published on Thursday. Puma’s share price currently stands at €22.50, meaning this 5.77 per cent stake is worth more than €5.5m. Frasers Group, founded by British [...]
Icons, purpose and gastronomy: How brands can win at the 2026 World Cup December 7, 2025 The Fifa men’s World Cup is more than a tournament, it’s becoming the most glamorous, immersive and culturally defining sporting event of the decade. With 48 teams, three host nations, and a projected $17bn economic impact, the scale of the World Cup is staggering. And in true American style, Fifa has even announced the 2026 [...]
Fashion in sport: How Amiri, Blokecore and collabs show shift in fan strategy November 9, 2025 Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape has undergone a significant transformation, dramatically reshaped by the modern intersection of fashion and sport. These collisions are taking a number of guises. From high-end fashion houses launching official club formalwear (check out the recent Amiri x FC [...]