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Pretty Little Thing

  • Boohoo eyes £100m profit as online seller revives fortunes

    Retail

    Fast fashion firm Boohoo has set its sights on a £100m profit after emerging from years of consecutive losses.  The London-listed firm, which owns Debenhams, Karen Millen and Pretty Little Thing, said its turnaround plans are “significantly ahead” of schedule after producing its first pre-tax profit since 2021.  Boohoo has endured a rocky few years, [...]

    Three smiling women in sequined dresses at a beach, under a blue sky, representing Debenhams fashion.
  • Debenhams owner could sell brands to slash debt

    Retail

    Debenhams Group could sell off some of its brands in a bid to eliminate its £90m debt, as the fashion firm continues its turnaround.  The group, which owns the eponymous former department store as well as Boohoo and Pretty Little Thing, plans to slash its debt to below the level of its pre-tax earnings and [...]

    Debenhams Group was rebranded from Boohoo Group earlier this year
  • Debenhams owner hails ‘successful transformation’ as loss narrows

    Retail

    Debenhams’ owner has hailed a “successful transformation” following its drastic turnaround, though the fast-fashion group still posted a £100m loss. The AIM-listed group, which owns brands including Debenhams, Pretty Little Thing and Karen Millen, saw its pre-tax loss narrow by 69 per cent to £108m in the year to February.  The fashion firm, which is [...]

    Debenhams storefront in central London showcasing seasonal window displays and iconic signage on a bustling street.
  • Debenhams shares jump as turnaround gains pace

    March 30, 2026

    Shares in Debenhams bounced on Monday as the fashion giant reported better-than-expected performance as it said it is making “significant progress” on its turnaround. Debenhams Group, which was renamed from Boohoo last year, said its underlying earnings grew by 76 per cent in the last six months after the retailer slashed costs and revamped its [...]

  • Debenhams to retain Pretty Little Thing as fast fashion brands recovers

    January 28, 2026

    Online fashion seller Debenhams is set to retain Pretty Little Thing after considering selling the fast-fashion brand after seeing improvements in profitability. The retailer, which rebranded from Boohoo Group in March 2025, has unveiled its decision to keep the low-cost retailer after first mulling the sale in August as it looked to restructure its business [...]

  • Debenhams transformation ‘underway’ as fortunes start to look up

    August 27, 2025

    Debenhams has announced an improvement in trading after a long period of decline fuelled by a restructuring of its business model. The company, which rebranded from Boohoo Group earlier this year, reported earnings before interest, tax, depreciation and amortization (EBITDA) of £41.6m in 2025. The standout performer was the Debenhams brand, which grew sales by [...]

  • Boohoo: Prettylittlething crashes into the red as Mike Ashley battle continues

    November 22, 2024

    Fresh light has been shone on Boohoo’s financial struggles amid its ongoing battle with billionaire Mike Ashley. The financial performance of some of the Manchester-headquartered group’s most well-known brands have been revealed including Prettylittlething crashing into the red and sales being slashed at Nastygal. While Boohoo reports its group results to the London Stock Exchange, [...]

  • Pretty Little Thing founders venture into the world of luxury interior design

    April 24, 2024

    Adam Kamani and Umar Kamani, the Manchester brothers who founded fast-fashion brand Pretty Little Thing are venturing into the world of luxury interior design. 

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