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Pretty Little Thing

  • Debenhams to retain Pretty Little Thing as fast fashion brands recovers

    Business

    Online fashion seller Debenhams is set to retain Pretty Little Thing after considering selling the fast-fashion brand after seeing improvements in profitability. The retailer, which rebranded from Boohoo Group in March 2025, has unveiled its decision to keep the low-cost retailer after first mulling the sale in August as it looked to restructure its business [...]

    Boohoo Group rebranded to Debenhams earlier this year
  • Debenhams transformation ‘underway’ as fortunes start to look up

    Retail

    Debenhams has announced an improvement in trading after a long period of decline fuelled by a restructuring of its business model. The company, which rebranded from Boohoo Group earlier this year, reported earnings before interest, tax, depreciation and amortization (EBITDA) of £41.6m in 2025. The standout performer was the Debenhams brand, which grew sales by [...]

    Boohoo Group rebranded to Debenhams earlier this year
  • Boohoo: Prettylittlething crashes into the red as Mike Ashley battle continues

    Retail

    Fresh light has been shone on Boohoo’s financial struggles amid its ongoing battle with billionaire Mike Ashley. The financial performance of some of the Manchester-headquartered group’s most well-known brands have been revealed including Prettylittlething crashing into the red and sales being slashed at Nastygal. While Boohoo reports its group results to the London Stock Exchange, [...]

    Prettylittlething is owned by Boohoo. (Photo by Presley Ann/Getty Images)
  • Pretty Little Thing founders venture into the world of luxury interior design

    April 24, 2024

    Adam Kamani and Umar Kamani, the Manchester brothers who founded fast-fashion brand Pretty Little Thing are venturing into the world of luxury interior design. 

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