Women’s rugby can teach the men’s game exactly what it needs right now Sport Business For the last 10 years, the story of women’s rugby has been told through the lens of investment and comparison. How quickly could it catch up with the men’s game? When would attendances improve? When would broadcasters pay for it and big brand sponsors follow? Those were understandable questions, but they are now the wrong [...]
BBC Sport signs Premiership Women’s Rugby deal Sport Business The BBC is betting on the Women’s Rugby World Cup driving interest in the domestic game with a deal to show Premiership Women’s Rugby matches over the next two seasons. The contract includes the broadcast of one live Premiership Women’s match every week of the season, in addition to one semi-final and the final. “With [...]
Maher social media aide to be paid more by Bristol Bears than some players Sport Bristol Bears Women is hiring a social media specialist solely to work with new star signing Ilona Maher on a higher salary than most of the club’s players. The West Country outfit this week signed one of the most recognisable faces in rugby, American sevens sensation Maher, and saw their follower numbers leap as a [...]
Can rugby’s biggest social media star boost the English game? December 2, 2024 You may not have heard of her but she can claim to be the most famous name in the game – and now Ilona Maher is seemingly on her way to England and Premiership Women’s Rugby. The 28-year-old USA sevens player is a social media sensation, with 4.6m followers on Instagram and a further 3.2m [...]