Arsenal: Leading the digital charge as well as the Premier League Sport Business If Arsenal lift the Premier League trophy this season, it won’t just be a victory on the pitch; the club could also win the race to redefine how fans engage with football online. Arsenal are building a quiet revolution, investing in digital platforms that house ticketing, merchandise and original content to pull fans deeper into [...]
Emirates boss on Arsenal stadium, leaving F1 and NBA Europe Sport Business Matt Hardy talks sponsorship and strategy with the executive vice president of corporate communications, marketing and brand at global airline Emirates. At the end of the Premier League season 11 teams will be forced to change their front-of-shirt sponsor and, for some sides, the brand on their strip is synonymous with a particular era of [...]
Premier League clubs face unlicensed gambling firms ban Sport Business Premier League clubs could be banned from being sponsored by a plethora of betting firms as the government looks to crack down on illegal gambling. Despite a voluntary move by Premier League clubs to remove gambling and casino sponsors from the front of shirts from next season, those brands can move to sleeves and maintain [...]
Revolut ventures into Premier League with Manchester City deal February 13, 2026 Fintech giant Revolut has ventured into the Premier League, signing a deal with Manchester City. The deal builds on an existing partnership with Manchester City Women, and will see Revolut’s logo appear below shirt numbers on the back of Pep Guardiola’s team’s shirts for the club’s cup competitions, starting at this year’s Carabao Cup final [...]
Are we seeing the death of the corporate box in sports stadiums? February 10, 2026 The future landscape of sports stadiums is undergoing a radical revolution: clubs and architects alike are growing in confidence, wanting their arenas to be 365-day businesses that go far beyond the 90 minutes of enjoyment football offers. Look at the planned chimneys on Birmingham City’s master plan and the three towers on Manchester United’s 100,000-seat [...]
Guardiola calls out Premier League clubs for not winning trophies February 3, 2026 Manchester City manager Pep Guardiola has called out big Premier League clubs for not winning trophies despite spending more over the last five years. After the January transfer window closed on Monday – which saw the 20 Premier League clubs spend around £400m – City’s net spend over the past five years sat at £396m [...]
Premier League clubs earn £250m in on-field Champions League prize money January 29, 2026 Premier League clubs in the Champions League have banked over £250m in on-field prize money after all six teams qualified for the knockouts. Arsenal, Liverpool, Tottenham Hotspur, Chelsea and Manchester City qualified straight for the round of 16 after successful campaigns in the 36-team, one-table group phase. Newcastle United qualified too, but will need to [...]
Exclusive: Manchester United stadium plan set to get £200m boost January 27, 2026 Manchester United could earn £200m from selling the naming rights to their new stadium, according to a new report. Manchester United’s 100,000-seater plan for a project dubbed New Trafford, adjacent to the iconic but crumbling Old Trafford, would create the biggest stadium in Britain and command a premium naming rights price. Research by industry title [...]
Why Independent Football Regulator could give fans more access than ever January 25, 2026 Football’s new regulator may well shine a light into the dimmer corners of the beautiful game: its legal disputes. For decades, the most high-stakes legal battles in English football have been resolved behind closed doors. Whether it’s the intricacies of Profitability and Sustainability Rules (PSR), Manchester City’s infamous 115 charges, or Associated Party Transactions, the [...]
Premier League stadiums: Inside football’s grandstand revolution January 10, 2026 The Premier League is going through a revolution, and it is not in the form of playing formations. Stadiums – new and old – are second homes for fans, the community centre of their weekend. And England’s top flight is ever-changing. Three teams may get promoted each year and three may get relegated, but the [...]