IMG’s three sports sponsorship trends to watch in 2026 Sport Business Look out for higher demands on AI, more prediction markets and greater sophistication in women’s sport sponsorships next year, says IMG partnerships expert Sam Galet. As we close out 2025 and look ahead to 2026, the sports business landscape is once again at an inflection point. Rightsholders, brands and agencies are all asking the same [...]
WNBA sex toy incidents fuel crypto prediction boom for Polymarket Sport Business Users of cryptocurrency-based predicting site Polymarket are cashing in on sex toys being thrown at WNBA matches in the US. There have been a number of incidents in the past week whereby sex toys have been thrown onto the court, momentarily stopping games. The vulgar short-term trend has impacted matches involving Indiana Fever, Los Angeles [...]