Reform UK overtakes Labour in City AM poll for first time March 3, 2025 Reform UK has overtaken Labour on voting intention for the first time in City AM‘s monthly tracking of UK voters. Reform came top of the monthly voting intention tracker with 27 per cent, versus Labour’s 24 per cent and the Conservatives’ 23 per cent, according to the poll by City AM Freshwater Strategy poll. The [...]
Exclusive: Labour overtake Tories as most trusted on defence, poll finds March 3, 2025 Labour has overtaken the Conservatives as the party most trusted to manage the UK’s defence and national security – and Brits overwhelmingly back the plan to fund an increase in defence spending by raiding the international development budget. Prime Minister Sir Keir Starmer’s Labour Party was chosen by 27 per cent of respondents compared to [...]
UK voters want ministers to prioritise growth over net zero, poll finds February 5, 2025 Voters in the UK say they want the government to prioritise economic growth over net zero, pollsters have found. Exclusive polling for City AM by Freshwater Strategy found seven in ten people said they would rather the government prioritise economic growth over achieving net zero by 2050. It comes after pollsters yesterday revealed a majority [...]
Yougov boss facing call to resign from activist investor Gatemore January 14, 2025 Yougov is facing calls to sack its boss and kick off an “urgent strategic review” from an activist investor today after a dramatic fall in its share price over the past year. Gatemore Capital Management, an activist investment firm which owns around 1.3 per cent of Yougov, wrote to the company’s board demanding that boss [...]
Keir Starmer less popular among UK voters than Donald Trump January 7, 2025 Keir Starmer is less popular among UK voters than Donald Trump, according to new polling. The first of a new monthly City AM/Freshwater Strategy poll found the Prime Minister had the lowest approval of all figures tested, with a majority of voters having an unfavourable view. Starmer has the lowest net approval rating of -36 [...]
Unhappy New Year? 72 per cent say UK ‘going in wrong direction’ January 7, 2025 Keir Starmer’s chances of a New Year reset have been dealt a blow with new research revealing a lack of confidence in the government’s economic policies. The first of a new monthly City AM/Freshwater Strategy poll found that 72 per cent of voters say the UK is going in the “wrong direction”, including 53 per [...]
Voters ‘angry’ and impatient’, Rayner admits, amid fall in Labour support December 8, 2024 Voters are angry and impatient for change, Angela Rayner has admitted, amid a fall in support for Labour in the polls and a rise for Reform UK. The deputy Prime Minister said she understood the mood of the country after what she called several “significant challenges” faced by the government in its first months in [...]
Shock poll puts Reform UK ahead of Labour for first time, as Tories surge December 5, 2024 A new poll has put Reform UK one point ahead of the Labour Party for the first time. Research by pollsters at FindOutNow put Nigel Farage’s party on 24 per cent, one point above Labour on 23 per cent. While Kemi Badenoch’s Conservative Party came higher than both, at 26 per cent, with the Lib [...]
YouGov shares jump after revenue and profit growth revealed October 29, 2024 YouGov shares jumped 13 per cent on Tuesday as the data firm reported revenue and operating profit narrowly ahead of full-year expectations. In unaudited results for the year to 31 July, 2024, Yougov posted a three per cent organic revenue increase, with reported revenue up 30 per cent to £335.3m, driven by its recent CPS [...]
Nightmare fuel: Have Labour’s first 100 days proved a shaky start? October 9, 2024 During Liz Truss’ short-lived premiership, my friend confessed the then-Prime Minister was actually living out a recurring nightmare she occasionally had. The ‘plot’ of said nightmare? “The idea that you think yourself capable of something and you get to the top and you’re on the front page of every newspaper, and every news channel and [...]