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polling

  • Yougov shares plummet after profit slumps

    March 31, 2025

    Yougov’s shares plummeted six per cent this morning after the pollster revealed profit before tax had fallen 21 per cent over the last six months. While Yougov’s revenue jumped 34 per cent over the last six months, its underlying growth was just two per cent, it said in its interim results. This mismatch was because [...]

  • A low-spend way Labour can actually increase GDP? Boost morale!

    March 29, 2025

    Consumer confidence has become a casual predictor of GDP. Labour can use this to their advantage, writes JL Partners' Callum Hunter.

  • Spring Statement 2025: Rachel Reeves’ popularity nears Kwasi Kwarteng levels 

    March 28, 2025

    Rachel Reeves’ popularity rating as Chancellor has neared Kwasi Kwarteng levels after the mini-Budget, following the Spring Statement on Wednesday. She set out £14bn in welfare and spending cuts in the House of Commons, including a £4.8bn squeeze on benefits, to restore the £9.9bn headroom she had at the Autumn Budget, which would otherwise have [...]

  • Reform UK overtakes Labour in City AM poll for first time

    March 3, 2025

    Reform UK has overtaken Labour on voting intention for the first time in City AM‘s monthly tracking of UK voters. Reform came top of the monthly voting intention tracker with 27 per cent, versus Labour’s 24 per cent and the Conservatives’ 23 per cent, according to the poll by City AM Freshwater Strategy poll. The [...]

  • Exclusive: Labour overtake Tories as most trusted on defence, poll finds

    March 3, 2025

    Labour has overtaken the Conservatives as the party most trusted to manage the UK’s defence and national security – and Brits overwhelmingly back the plan to fund an increase in defence spending by raiding the international development budget. Prime Minister Sir Keir Starmer’s Labour Party was chosen by 27 per cent of respondents compared to [...]

  • UK voters want ministers to prioritise growth over net zero, poll finds

    February 5, 2025

    Voters in the UK say they want the government to prioritise economic growth over net zero, pollsters have found. Exclusive polling for City AM by Freshwater Strategy found seven in ten people said they would rather the government prioritise economic growth over achieving net zero by 2050. It comes after pollsters yesterday revealed a majority [...]

  • Yougov boss facing call to resign from activist investor Gatemore

    January 14, 2025

    Yougov is facing calls to sack its boss and kick off an “urgent strategic review” from an activist investor today after a dramatic fall in its share price over the past year. Gatemore Capital Management, an activist investment firm which owns around 1.3 per cent of Yougov, wrote to the company’s board demanding that boss [...]

  • Keir Starmer less popular among UK voters than Donald Trump

    January 7, 2025

    Keir Starmer is less popular among UK voters than Donald Trump, according to new polling. The first of a new monthly City AM/Freshwater Strategy poll found the Prime Minister had the lowest approval of all figures tested, with a majority of voters having an unfavourable view. Starmer has the lowest net approval rating of -36 [...]

  • Unhappy New Year? 72 per cent say UK ‘going in wrong direction’

    January 7, 2025

    Keir Starmer’s chances of a New Year reset have been dealt a blow with new research revealing a lack of confidence in the government’s economic policies. The first of a new monthly City AM/Freshwater Strategy poll found that 72 per cent of voters say the UK is going in the “wrong direction”, including 53 per [...]

  • Voters ‘angry’ and impatient’, Rayner admits, amid fall in Labour support

    December 8, 2024

    Voters are angry and impatient for change, Angela Rayner has admitted, amid a fall in support for Labour in the polls and a rise for Reform UK. The deputy Prime Minister said she understood the mood of the country after what she called several “significant challenges” faced by the government in its first months in [...]

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