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polling

  • Labour voters are suffering from buyers’ remorse

    Opinion

    32 per cent of those who voted Labour in 2024 say that they regret voting the way that they did at the last General Election, compared to just 15 per cent of all voters, according to the latest City AM/Freshwater Strategy Poll, says Matthew Lesh Even the Chancellor’s harshest critics must have felt a flicker [...]

  • Farage considered ‘more working class’ than Starmer, polling finds 

    Reform leader Nigel Farage is seen by voters to have more solid working class credentials than Prime Minister Sir Keir Starmer, fresh polling by More in Common has found. 19 per cent see the Reform leader as a member of the working class. For Starmer, the number is 17 per cent. This follows Farage’s claim [...]

  • Majority of Labour MPs oppose Reeves’ fiscal rules

    Politics

    Two thirds of Labour MPs oppose Rachel Reeves’ fiscal rules, and twenty percent would prefer tax rises over spending cuts.  Polling by Survation, shared with The Times, showed that 64 per cent of Labour MPs said Reeves’ rules inhibit ministers’ abilities to meet their objectives, including: raising living standards, improving public services, and combatting climate [...]

  • Why are the Tories polling behind the Lib Dems? 

    May 20, 2025

    The Lib Dems have polled above the Conservatives for the first time, a new survey has found, dealing a blow to the so-called natural party of government. The new poll means the Conservatives have slumped to fourth place, a downgrade one party source said had “put a pit in my stomach” and could be “the [...]

  • Yougov shares plummet after profit slumps

    March 31, 2025

    Yougov’s shares plummeted six per cent this morning after the pollster revealed profit before tax had fallen 21 per cent over the last six months. While Yougov’s revenue jumped 34 per cent over the last six months, its underlying growth was just two per cent, it said in its interim results. This mismatch was because [...]

  • A low-spend way Labour can actually increase GDP? Boost morale!

    March 29, 2025

    Consumer confidence has become a casual predictor of GDP. Labour can use this to their advantage, writes JL Partners' Callum Hunter.

  • Spring Statement 2025: Rachel Reeves’ popularity nears Kwasi Kwarteng levels 

    March 28, 2025

    Rachel Reeves’ popularity rating as Chancellor has neared Kwasi Kwarteng levels after the mini-Budget, following the Spring Statement on Wednesday. She set out £14bn in welfare and spending cuts in the House of Commons, including a £4.8bn squeeze on benefits, to restore the £9.9bn headroom she had at the Autumn Budget, which would otherwise have [...]

  • Reform UK overtakes Labour in City AM poll for first time

    March 3, 2025

    Reform UK has overtaken Labour on voting intention for the first time in City AM‘s monthly tracking of UK voters. Reform came top of the monthly voting intention tracker with 27 per cent, versus Labour’s 24 per cent and the Conservatives’ 23 per cent, according to the poll by City AM Freshwater Strategy poll. The [...]

  • Exclusive: Labour overtake Tories as most trusted on defence, poll finds

    March 3, 2025

    Labour has overtaken the Conservatives as the party most trusted to manage the UK’s defence and national security – and Brits overwhelmingly back the plan to fund an increase in defence spending by raiding the international development budget. Prime Minister Sir Keir Starmer’s Labour Party was chosen by 27 per cent of respondents compared to [...]

  • UK voters want ministers to prioritise growth over net zero, poll finds

    February 5, 2025

    Voters in the UK say they want the government to prioritise economic growth over net zero, pollsters have found. Exclusive polling for City AM by Freshwater Strategy found seven in ten people said they would rather the government prioritise economic growth over achieving net zero by 2050. It comes after pollsters yesterday revealed a majority [...]

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