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polling

  • Exclusive: Brits say taxpayer shouldn’t bail out struggling football and rugby clubs

    January 5, 2026

    The majority of Brits say that the government should not use taxpayer money to support professional football and rugby clubs that are teetering on the edge of financial difficulty. Exclusive research by Ipsos for City AM shows that British adults think football teams (67 per cent) and rugby teams (66 per cent) should not seek [...]

  • Starmer’s future hinges on May election reckoning, polling expert says

    December 27, 2025

    The future of Sir Keir Starmer’s premiership hinges on the forthcoming May elections where the Labour party is expected to take a bruising, a polling expert has said. Conservative peer Lord Robert Hayward said: “A few months ago it looked as if May 7 would be decisive for the leaderships of both Labour and Conservatives. [...]

  • Voters’ verdict: Tax hikes breach manifesto and Reeves should resign 

    December 1, 2025

    Chancellor Rachel Reeves should resign following a decision to extend the freeze on income tax thresholds in a move seen by voters as a breach of Labour’s manifesto, new polling has revealed.  The government is facing intense pressure over the way it conducted economic policymaking, with questions lurking over a potential breach of the Labour [...]

  • Brits back tax incentive plan to stop wealthy investors fleeing UK 

    July 22, 2025

    Two thirds of Britons support offering rich investors tax incentives to stop them leaving the UK, according to a new report, as the government has been urged to design a special scheme to boost UK growth.  In a new paper by Onward and the Adam Smith Institute, around 67 per cent of the British public [...]

  • Labour voters are suffering from buyers’ remorse

    July 8, 2025

    32 per cent of those who voted Labour in 2024 say that they regret voting the way that they did at the last General Election, compared to just 15 per cent of all voters, according to the latest City AM/Freshwater Strategy Poll, says Matthew Lesh Even the Chancellor’s harshest critics must have felt a flicker [...]

  • Farage considered ‘more working class’ than Starmer, polling finds 

    June 6, 2025

    Reform leader Nigel Farage is seen by voters to have more solid working class credentials than Prime Minister Sir Keir Starmer, fresh polling by More in Common has found. 19 per cent see the Reform leader as a member of the working class. For Starmer, the number is 17 per cent. This follows Farage’s claim [...]

  • Majority of Labour MPs oppose Reeves’ fiscal rules

    June 2, 2025

    Two thirds of Labour MPs oppose Rachel Reeves’ fiscal rules, and twenty percent would prefer tax rises over spending cuts.  Polling by Survation, shared with The Times, showed that 64 per cent of Labour MPs said Reeves’ rules inhibit ministers’ abilities to meet their objectives, including: raising living standards, improving public services, and combatting climate [...]

  • Why are the Tories polling behind the Lib Dems? 

    May 20, 2025

    The Lib Dems have polled above the Conservatives for the first time, a new survey has found, dealing a blow to the so-called natural party of government. The new poll means the Conservatives have slumped to fourth place, a downgrade one party source said had “put a pit in my stomach” and could be “the [...]

  • Yougov shares plummet after profit slumps

    March 31, 2025

    Yougov’s shares plummeted six per cent this morning after the pollster revealed profit before tax had fallen 21 per cent over the last six months. While Yougov’s revenue jumped 34 per cent over the last six months, its underlying growth was just two per cent, it said in its interim results. This mismatch was because [...]

  • A low-spend way Labour can actually increase GDP? Boost morale!

    March 29, 2025

    Consumer confidence has become a casual predictor of GDP. Labour can use this to their advantage, writes JL Partners' Callum Hunter.

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