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polling

  • Voters say Starmer should resign over Mandelson affair

    Politics

    Sir Keir Starmer should resign over his handling of the Peter Mandelson scandal as his apology failed to deal with allegations of sleaze within the Labour Party, the majority of voters believe.  The latest City AM/Freshwater Strategy poll of UK voters has found that over half of Brits (59 per cent) believe Starmer should have [...]

    Keir Starmer made Peter Mandelson US Ambassador
  • Gorton and Denton proves messy, multi-party politics is here to stay

    Opinion

    A resounding win for the Greens in the Gorton and Denton by-election reveals just how fractured and angry voters are becoming, writes Scarlett Maguire In what we may now distantly remember as ‘ordinary times’ Labour should never have lost Gorton and Denton, even on a bad day, let alone finished third on less than 10,000 [...]

    Zack Polanski and Hannah Spencer discussing environmental policies at a press conference, highlighting climate action init...
  • Starmer in dire straits as British voters pessimistic on almost every issue

    Opinion

    Leaders rarely fail because of a single decision. Starmer's problem is that voters are pessimistic on almost every major measure.

    Business professionals in a boardroom engaging in a strategic discussion with charts and laptops on the table.
  • Exclusive: Brits don’t trust football and rugby team owners to run clubs properly

    January 13, 2026

    Less than a third of British adults trust football and rugby team owners to “run their clubs in a financially sustainable manner” amid intensifying scrutiny on those who buy sporting institutions. Exclusive Ipsos polling for City AM shows that just 32 per cent of adults trust the owner of their football or rugby club. It [...]

  • Exclusive: Brits say taxpayer shouldn’t bail out struggling football and rugby clubs

    January 5, 2026

    The majority of Brits say that the government should not use taxpayer money to support professional football and rugby clubs that are teetering on the edge of financial difficulty. Exclusive research by Ipsos for City AM shows that British adults think football teams (67 per cent) and rugby teams (66 per cent) should not seek [...]

  • Starmer’s future hinges on May election reckoning, polling expert says

    December 27, 2025

    The future of Sir Keir Starmer’s premiership hinges on the forthcoming May elections where the Labour party is expected to take a bruising, a polling expert has said. Conservative peer Lord Robert Hayward said: “A few months ago it looked as if May 7 would be decisive for the leaderships of both Labour and Conservatives. [...]

  • Voters’ verdict: Tax hikes breach manifesto and Reeves should resign 

    December 1, 2025

    Chancellor Rachel Reeves should resign following a decision to extend the freeze on income tax thresholds in a move seen by voters as a breach of Labour’s manifesto, new polling has revealed.  The government is facing intense pressure over the way it conducted economic policymaking, with questions lurking over a potential breach of the Labour [...]

  • Brits back tax incentive plan to stop wealthy investors fleeing UK 

    July 22, 2025

    Two thirds of Britons support offering rich investors tax incentives to stop them leaving the UK, according to a new report, as the government has been urged to design a special scheme to boost UK growth.  In a new paper by Onward and the Adam Smith Institute, around 67 per cent of the British public [...]

  • Labour voters are suffering from buyers’ remorse

    July 8, 2025

    32 per cent of those who voted Labour in 2024 say that they regret voting the way that they did at the last General Election, compared to just 15 per cent of all voters, according to the latest City AM/Freshwater Strategy Poll, says Matthew Lesh Even the Chancellor’s harshest critics must have felt a flicker [...]

  • Farage considered ‘more working class’ than Starmer, polling finds 

    June 6, 2025

    Reform leader Nigel Farage is seen by voters to have more solid working class credentials than Prime Minister Sir Keir Starmer, fresh polling by More in Common has found. 19 per cent see the Reform leader as a member of the working class. For Starmer, the number is 17 per cent. This follows Farage’s claim [...]

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