Is Perplexity’s $34.5bn bid for Google Chrome strictly a power move? Tech Artificial intelligence start-up Perplexity AI has made an unsolicited $34.5bn (£25.4bn) all-cash offer for Google’s Chrome browser, in a move that some analysts say is as much about signalling intent as it is about striking a deal. The San Francisco-based company revealed the bid on Tuesday, reported Reuters, claiming it had secured backing from several [...]
Advertisers have a new audience to sell to: AI models Tech For generations, advertisers have obsessed over how best to win the hearts and minds of consumers. But with people increasingly turning to their large language model of choice for product recommendations, the industry has a new audience to get its head around: artificial intelligence, writes Ali Lyon. David Ogilvy had four golden rules to help [...]