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Paraag Marathe

  • Leeds United consider AI-powered dynamic ticket pricing

    Sport Business

    Leeds United could introduce AI-powered dynamic ticket pricing to increase revenue at the Premier League club, its chairman has said. Paraag Marathe said the Elland Road club could reward loyal supporters with cheaper prices while pricing tickets for more casual fans at a higher mark-up.  “There’s probably an opportunity to do it in a way [...]

    Female football fan in yellow hat and jersey holding a Marching On Together scarf overhead in a stadium crowd.
  • Leeds United owners go into business with New Zealand Cricket

    Sport Business

    New Zealand Cricket is going into business with the owners of Leeds United, 49ers Enterprises, to launch an expansion team in Major League Cricket. The franchise is set to join the US-based T20 competition in 2027 and will benefit from expertise and personnel – which could include coaches, staff and players – from New Zealand [...]

    Leeds United owners 49ers Enterprises are business partners of New Zealand Cricket in a new Major League Cricket team
  • Rangers won’t become feeder club to Leeds if 49ers buy them, says Marathe

    Sport Business

    Leeds United chairman Paraag Marathe has insisted that Rangers will not become a feeder club if their owners, 49ers Enterprises, complete a takeover of the Scottish giants. The US group, an offshoot of NFL team the San Francisco 49ers, is reported to be in advanced talks about buying a 51 per cent stake in Rangers [...]

    Leeds United owners 49ers Enterprises are in talks to buy Rangers
  • Ahead of the Game: Rangers’ US takeover could hinge on EFL talks

    February 26, 2025

    Rangers’ takeover by US investors could depend on talks between EFL clubs about loosening regulations which prevent the dual ownership of clubs in different competitions – including the Premier League and Scottish Premier League – at their divisional meetings this week.  No vote will take place as the issue is not a formal agenda item, [...]

  • Leeds United and NFL team owners in talks to buy hard-up Rangers

    February 20, 2025

    Rangers look set to become the latest British football club to get American owners – as revealed by City AM six months ago. The Glasgow giants are reportedly in advanced talks with a consortium led by Paraag Marathe, the chairman of Leeds United and a vice-president of NFL team the San Francisco 49ers’ investment arm, [...]

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