Nearly 100 per cent of sport organisations plan to increase AI use February 19, 2026 Nearly 100 per cent of sports organisations plan to increase their use of AI in the next year, according to the 2026 Global SportsTech Report. The data comes as artificial intelligence’s presence across sport has increased monumentally over recent seasons. The study, undertaken by SportsPro and Sportradar using sports organisations across the industry, states that [...]
I went to the Winter Olympics but I found Milan shrugging its shoulders February 19, 2026 Milan is parading its beauty at the Winter Olympics. The sun is out, the centuries-old streets are majestic and pristine. Prada, Gucci and Ralph Lauren logos plaster every corner, and there is no shortage of Michelin Guide restaurants. It’s no surprise that London has been haemorrhaging non-doms and wealthy investors to this glorious metropolis. But [...]
IOC looks tin-eared at best, cruel at worst over Ukraine helmet saga February 19, 2026 The reputations of the IOC and its president Kirsty Coventry have suffered badly from its handling of the Ukraine helmet row at the Winter Olympics, says Ed Warner. Are you not entertained? The Winter Olympics have delivered stories ranging from the titillating (penile injections, condom shortages and a narcissistic declaration of infidelity) to the enraging [...]
Russians at Paralympics opens door for LA28 Olympics return, expert warns February 18, 2026 Allowing Russian athletes to compete in the Paralympics under their national flag opens up the same opportunities at the next Olympic Games, according to geopolitical experts. Six Russian and four Belarusian athletes will be able to compete under their native flags at the upcoming Paralympic Games in Milan after the International Paralympic Committee lifted its [...]
How the business of photographing the Winter Olympics has changed February 18, 2026 Getty Images’ Ken Mainardis takes us through how the business of snapping the Winter Olympics has changed over time. Picture this – you hoist a 20kg bag of camera equipment onto your back and ski down an Olympic course to lie down in the snow and wait for hours for competition to start, all so [...]
LA mayor calls for Wasserman resignation over Epstein files mention February 17, 2026 The mayor of Los Angeles has called on Casey Wasserman to resign as chairman of the 2028 Olympic Games after his name was found in a recent dump of the Epstein files. Karen Bass told US Network CNN that she “cannot fire him” but said that Wasserman, whose namesake talent and sports marketing agency is [...]
Milano Cortina Winter Olympics: How much is a gold medal worth? February 17, 2026 Top City insurers have revealed the value of a Milano Cortina Winter Olympics gold medal as Britain enjoys a flurry of top gongs so far in Italy. Matt Weston has picked up two gold medals in the skeleton, one of which was in the mixed team sliding event with compatriot Tabitha Stoecker. And duo Charlotte [...]
‘Crown jewel’ of Olympic Games memorabilia put up for sale at auction February 10, 2026 An ultra-rare winners’ medal from the first modern Olympic Games in Athens in 1896 is set to be sold at auction in Denmark next month. The silver gong – gold medals were only introduced in 1904 – is believed to be the world’s oldest Olympic medal and has an estimated value of 200,000–300,000 Danish kroner [...]
Why Winter Olympians make good City entrepreneurs February 8, 2026 Olympians and entrepreneurs have a lot in common. Both are highly driven in the pursuit of their goals and work tirelessly to achieve them. This is why many top-performing athletes turn to the world of start-ups and entrepreneurship when retiring from full-time sport. High-performing individuals need to channel their energy into something, and when sport [...]
Exclusive: Olympian Matt Richards launches sports-tech platform Sponza February 3, 2026 Double Olympic champion swimmer Matt Richards has launched a new business that will help thousands of athletes find commercial backers. Sponza, Richards told City AM, has raised a six-figure sum at a seven-figure valuation ahead of its launch this week. The sports tech platform will allow athletes to connect with brands, with the aim of [...]