Meet Gen Zalpha: The new generation up-starts reshaping consumer culture Opinion Forget Gen Z, it's Generation Zalpha whose commercial influence now matters in the advertising world, writes Ogilvy's Amelia Torode.
WPP shares plunge after turnaround plan targets £500m of savings Media WPP has promised to make £500m of cost savings by the end of 2028 as part of a root-and-branch turnaround plan after suffering a halving of profit. The FTSE 250 firm’s new boss Cindy Rose told reporters she had already “identified multiple initiatives” to deliver on its ambitious savings commitment to help turn around a [...]
In defence of the junk food advert ban (from a marketer) Opinion Many agencies have pushed back against the junk food advert ban, but Ogilvy UK's Amelia Torode says she welcomes the legislation.
Advertisers have a new audience to sell to: AI models August 12, 2025 For generations, advertisers have obsessed over how best to win the hearts and minds of consumers. But with people increasingly turning to their large language model of choice for product recommendations, the industry has a new audience to get its head around: artificial intelligence, writes Ali Lyon. David Ogilvy had four golden rules to help [...]
WPP shares plunge again on halved dividend and strategic review August 7, 2025 Shares in advertising giant WPP dropped by as much as 4.7 per cent on Thursday morning after it revealed it would launch a strategic review and halve its interim dividend amid falling profit and stagnant revenue. The embattled media group, which owns major agencies like global PR shop Burson and creative juggernaut Ogilvy, revealed its [...]
The rise of slottification: Why can’t I have any fun in London without booking? July 22, 2025 When a boy cannot even go to a pond without booking it on a desktop app, something has gone wrong in London, writes Matt Waksman.
Why Adolescence could unexpectedly boost teacher recruitment April 29, 2025 It may feel counterintuitive, but by showing the brutal reality of teaching, Adolescence could just inspire a new wave of teachers, writes Matt Waksman.
Exclusive: WPP ad agencies Ogilvy and Grey have not yet introduced four-day office policy April 4, 2025 Two of WPP’s flagship advertising agencies have not been able to introduce their holding company’s contested return-to-office mandate because they do not have enough desks to accommodate the influx of staff. City AM has learned that Ogilvy and Grey’s London offices have not yet implemented WPP’s demand for staff to work four days a week [...]
Rory Sutherland: ‘I now understand how teenage celebrities feel like’ April 3, 2025 Spend enough time scrolling through on YouTube, TikTok or Instagram these days and it’s won’t take long for you to come across the most unlikely social media sensation of the last couple of years – Rory Sutherland. This 59-year-old Cambridge graduate and advertising executive has become a well-known face ever since an enterprising film student [...]
Rory Sutherland: Capitalism is ‘unbelievably tedious’ and ‘needs a rebrand’ April 1, 2025 Capitalism is "unbelievably tedious" and should be rebranded for people to fight for it, marketing veteran Rory Sutherland has said.