Week in Sportbiz: Is crypto the next big player in sports sponsorship? Plus Extreme E’s Suez near miss and Amazon’s Six Nations interest March 25, 2021 Where US sports lead, others tend to follow, so it was with interest that industry insiders noted developments in Florida this week. Miami Heat’s home is set to be rebranded the FTX Arena after the NBA side struck a naming rights agreement with the cryptocurrency exchange. FTX will pay $135m for the 19-year deal, the [...]
Week in Sportbiz: Formula 1 takes the pain; Budweiser buys NBA rights; watch every PGA Tour shot; World Rugby’s bad timing; squash, the great survivor March 4, 2021 “Our goal was to try and take the pain in 2020,” Greg Maffei, president of Formula 1 owners Liberty Media, told investors this week. Maffei can consider that mission accomplished after Liberty laid bare the devastating effect of the pandemic on F1’s finances last year. F1 slipped from a $17m profit in 2019 to a [...]
Week in Sportbiz: Fifa spooked into action by Super League talk; Uefa may rip up Euro 2020 plans; London Marathon chiefs eye records January 21, 2021 Is football governing bodies’ ultimate bogeyman the European Super League in danger of actually happening? Fifa and its six confederations, including Uefa, have been sufficiently spooked into warning they will ban any footballer who takes part in a putative breakaway competition from playing in World Cups and their regional equivalents, such as the European Championship. [...]
The Week in Sportbiz: Fresh fears over Tokyo Olympics; Pound calls for athletes to jump vaccine queue; China’s $900m esports palace January 7, 2021 Tokyo 2020 Olympics organisers have attempted to calm fears that the Games will not go ahead after a state of emergency was declared in the city. Japan’s prime minister Yoshihide Suga announced the measures today in response to a steep rise in Covid-19 cases. The Olympics was rescheduled in response to the pandemic last summer [...]
‘Cultural relevance’ is the key to brands connecting with Generation Z sport fans October 28, 2020 ‘Cultural relevance’ is a phrase increasingly being discussed in boardrooms of brands and advertising agencies across the world. As reaching Gen Z becomes more important every year, the need to go beyond traditional marketing and connect with the values and beliefs of this audience is now vital. At Ear to the Ground, we know that [...]