Martin Sorrell’s S4Capital places hope in AI as revenue slumps across the board May 10, 2024 S4Capital has been hit by lower advertising spending.
Ad watchdog increasingly reliant on AI tech to screen social media for rule breaches April 11, 2024 The Advertising Standards Agency (ASA) used its AI monitoring system to process three million ads in 2023, the regulator revealed today.
Channel 4 gears up new investment for ‘overlooked’ start-ups March 21, 2024 Channel 4 has launched a new investment initiative targeted towards “overlooked” start-ups, providing advertising opportunities in exchange for equity as the firm searches for new sources of revenue. The “Untapped” initiative, led by the media company’s investment arm, Channel 4 Ventures, is aimed at providing investment to high-growth businesses led by traditionally underrepresented founders based [...]
Guardian limits app articles, introduces paywall as losses grow February 20, 2024 Guardian readers will now only be able to access 20 free articles on the media company's app as it looks to boost falling revenues.