Taking the p***: London Marathon runners’ urine to be recycled Sport Business We’ve heard of big sporting events trumpeting their green credentials but this year the London Marathon is taking the p***. Literally, in fact, as organisers of the world-famous race have teamed up with two pioneering start-ups to recycle runners’ urine and turn it into fertiliser. They hope to collect 1,000 litres of wee and test [...]
21.3bn reasons why TCS partners with the London Marathon Sport Business Partnering with the London Marathon has helped b2b-focused TCS grow its brand value tenfold, says the company’s chief marketing officer Abhinav Kumar. TCS can point to plenty of reasons for partnering with the London Marathon and other endurance races – 21.3 billion of them, in fact. That figure represents the global IT services and consulting [...]
London Marathon named world’s strongest marathon brand Sport Business The TCS London Marathon has been named the world’s strongest marathon brand ahead of the 45th edition of the race on Sunday. The iconic race pipped its competitors in New York and Paris, with fellow Majors Berlin and Boston completing the top five in the ranking compiled by Brand Finance. The London Marathon achieved a [...]