Leeds United consider AI-powered dynamic ticket pricing Sport Business Leeds United could introduce AI-powered dynamic ticket pricing to increase revenue at the Premier League club, its chairman has said. Paraag Marathe said the Elland Road club could reward loyal supporters with cheaper prices while pricing tickets for more casual fans at a higher mark-up. “There’s probably an opportunity to do it in a way [...]
Who sponsors the 20 Premier League clubs after gambling ban? Sport Business The Premier League is underway and you may have noticed a lack of shirts featuring gambling and casino brands. That’s not because they’ve been banned outright, but because the 20 Premier League clubs agreed to a voluntary removal of the sector from the coveted front-of-shirt advertising space. It has meant a mad rush for those [...]
Premier League: US owners dominate over half of 20 clubs Sport Business The Premier League returns this evening for its 35th season, and clubs have become commodities traded by some of the world’s richest and most influential investors. From private equity funds to billionaires to sovereign wealth, this current crop of 20 team owners – this season seeing Hull City, Coventry City and Ipswich Town replacing Burnley, [...]
Leeds United investor buys majority stake in Spanish football club July 22, 2026 The co-owners of Leeds United have purchased a Spanish football club as they expand their multi-club empire. A.Gain – formerly IDC Ventures – have added to their minority shareholding in the Elland Road Premier League team with a majority stake in third tier Spanish side Real Zaragoza, based in Aragon. Real Zaragoza will become – [...]
A.Gain: the owners of Atletico Madrid and Leeds United that you’ve never heard of April 28, 2026 A.Gain owns chunks of Leeds United and Atletico Madrid and has just launched a $150m fund to accelerate its take on multi-club ownership. These are heady days for Bobby Aitkenhead, a former college basketball player who also represented his native Guatemala. He is co-founder and one of the managing partners of A.Gain’s sports fund, which [...]
Leeds United investor buys stake in Spanish giants Atletico Madrid April 13, 2026 Leeds United investor IDC Sports and Entertainment has expanded its multi-club portfolio by acquiring a stake in Atletico Madrid. IDC has joined the ownership of Spain’s biggest privately-owned football club following the recent majority takeover by US fund Apollo Sports Capital. IDC has taken a minority stake in Atletico Madrid, who sit fourth in Spanish [...]
Leeds United: Westfield mogul Lowy issues ultimatum over £2bn project March 4, 2026 Leeds United director and Westfield tycoon Peter Lowy has urged government to speed up plans for a multi-billion-pound redevelopment of the city. The Premier League club’s American owners, 49ers Enterprises, have begun work on expanding Elland Road by more than 15,000 seats to a 53,000-capacity stadium. But they want to make it the centrepiece of [...]
Premier League stadiums: Inside football’s grandstand revolution January 10, 2026 The Premier League is going through a revolution, and it is not in the form of playing formations. Stadiums – new and old – are second homes for fans, the community centre of their weekend. And England’s top flight is ever-changing. Three teams may get promoted each year and three may get relegated, but the [...]
Breakthrough for Leeds United after key Elland Road stadium decision January 8, 2026 Leeds United’s Elland Road is set to for major redevelopment after approval was granted for the expansion of the club’s West Stand. The Premier League club, who were promoted last summer, submitted plans to Leeds City Council last year that would see their stadium’s capacity expand from 37,645 to approximately 53,000. And on Thursday a [...]
Who owns each Premier League club as US shareholdings boom? August 17, 2025 British firms or individuals are the biggest shareholders in just five Premier League clubs as US ownership booms ahead of the new season. Tony Bloom’s 96 per cent shareholding in Brighton and Hove Albion is the largest British stake in a Premier League club while Matthew Benham’s significant holding in Brentford is the only other [...]