England Rugby to switch to Murray-backed Castore after Six Nations Sport Business England’s rugby teams will replace Umbro with Andy Murray-backed British sportswear brand Castore after this year’s Six Nations. The new kit deal is due to start in May and follows months of talks between the Rugby Football Union and Castore, which was founded by former City workers. It means that England men’s team will debut [...]
Liverpool ditch Nike as they land £300m kit deal Sport Business Liverpool’s iconic red strip will be made by Adidas for the first time in over a decade after the club and the German sportswear giant agreed a £60m-per-season deal. Adidas will replace Nike, whose five-year deal concludes at the end of this season. The club have had deals with both Warrior and New Balance since [...]