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    A New Era of Boxing: JAB Launches Club in London Inspired by the golden age of boxing, the state-of-the-art training and recovery facility from elite boxing trainer George Veness is now open IMAGERY HERE JAB Boxing Club, London’s leading destination for boxing training, has officially opened its brand-new club in the heart of London. The new club will provide members with a world-class training and recovery experience led by London’s elite coaches. Following the resounding success of the Mayfair branch, George Veness, founder and ex-multi-time boxing champion who built his career from training amateur boxers to high-end celebrities, including Lily Allen, Jamie Rednapp, Justin Thereoux, Emilia Clarke, and Sam Rockwell, JAB Boxing Club aims to continue delivering a training experience that’s inspired by the philosophy of boxing and making high performance accessible who built his career from training amateur boxers to high-end celebrities, aims to continue delivering a training experience for members inspired by the philosophy of boxing, making high performance accessible. Inspired by the golden age of boxing, the world of SW1 comprises a 6,500 sqft state-of-the-art Boxing studio, Train studio (Strength & Conditioning), and a dedicated recovery suite complete with an ice bath, sauna, and selection of the latest cutting-edge recovery technology. The club is designed with its community in mind. Their open foyer will house a welcoming community space, alongside a fully equipped health bar, fuelling post-training recovery and bringing people together. JAB offers its members two different sessions, including boxing and strength and conditioning. These sessions cater to all skill levels, from beginners to advanced athletes. BOXING: 12 rounds in 50 minutes, created to improve your endurance, power, and boxing ability. The ultimate boxing experience that leaves you empowered and feeling like a fighter. TRAIN: The premier 50-minute functional training session, expertly programmed and designed to improve your strength, conditioning, and lean muscle, so you can train, feel, and look like an athlete. Founder, George Veness adds “The Victoria Club has been a long time coming, myself and the JAB team are incredibly excited to start delivering this new, elevated concept to our members, many of whom have followed us from our Mayfair Club. My goal was to evolve the boutique fitness industry and bring a training philosophy to the market that gets people performing at their highest level. I want our community to experience a lifestyle and a space that only elite athletes or the 1% have access to.” With community at the heart of JAB’s philosophy, since the Mayfair branch shut its doors in April 2024, JAB has hosted a collection of events with esteemed partners such as Jo Malone, Estelle Manor, and AARMY, successfully keeping the community engaged throughout the interim of the new club opening. From the outset, the Mayfair branch became a benchmark for excellence in boxing training, attracting a diverse clientele ranging from fitness enthusiasts to professional athletes. The success of this location has paved the way for the expansion to Victoria, bringing JAB’s renowned training plans to a wider audience. Join the JAB community: Memberships are now open, apply here. Membership Options (Application ONLY) Founding Memberships (lifetime price): Unlimited Annual - £2,400 fee (equivalent to £200 monthly, with a 12-month lock-in). Unlimited Monthly - £225 monthly (12 month lock-in) Standard Memberships: Unlimited: £250 monthly, on a rolling cycle and can be cancelled with one calendar month notice.

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