BBC wins battle for social media buzz as streaming giants lag behind December 11, 2019 Traditional broadcasters such as the BBC and ITV are winning the battle to create a buzz around new shows, as they generate more social media chatter than their streaming rivals. Figures published today by market research firm Kantar revealed that the BBC generated more tweets than any other broadcaster in the year to the end [...]
Better together: How media firms are teaming up to take on tech November 30, 2019 The media industry is in flux and embattled publishers and broadcasters are banding together. But will it be enough to fend off the might of big tech? In Succession, the hit HBO show about a crumbling media dynasty, virtually every conversation is a power struggle. But for ageing patriarch Logan Roy, a thinly-veiled Rupert Murdoch, [...]
Top Sky exec calls for regulatory overhaul as he takes swipe at ‘anachronistic’ ITV November 26, 2019 A senior Sky executive has called for a radical overhaul of broadcast regulation to adapt to the streaming age as he took a swipe at ITV’s “anachronistic” business model. David Wheeldon, Sky’s group director of policy and public affairs, said regulator Ofcom’s approach was “not particularly radical” and would not help public service broadcasters fulfil [...]
BritBox launches in the UK – but can it challenge Netflix? November 7, 2019 BritBox, the new streaming service from the BBC and ITV, has launched in the UK this morning as broadcasters attempt to muscle in on the lucrative online television market. The platform, which announced this morning that it would also feature content from Channel 4 and Channel 5, is entering a crowded market, with market leaders [...]
ITV Hub hits 30m registered users as Love Island charms viewers October 23, 2019 ITV today announced that its on-demand streaming service ITV Hub has more than 30m registered users as Love Island and the Rugby World Cup helped to attract new viewers. The figure, which is up from 26m at this time last year, means the broadcaster has beaten its previous target of hitting 30m users by 2021. [...]
The Beano’s message for brands: Think more ‘kid’ October 1, 2019 Once the epicentre of hacks, liquid lunches, and anonymous sources, Fleet Street now finds itself home to international Emmy-nominated content makers, creatives, and digital gurus. In fact, Beano’s London HQ has been based in Fleet Street since 2016. As well as taking the famous (and infamous) Dennis and Gnasher global in our new animation – [...]
DEBATE: Is it fair to consider ITV’s Love Island the biggest advertising opportunity of 2019? August 2, 2019 Is it fair to consider ITV’s Love Island the biggest advertising opportunity of 2019? Dave Lawrence, planning partner at creative agency Brave, says YES. Whether the show was the “biggest advertising opportunity” depends on what that brand was trying to achieve. While the women’s World Cup earlier this year, for example, had a much larger [...]
ITV used Facebook to find Jeremy Kyle Show contestants July 31, 2019 ITV used Facebook to find guests who wanted to take a lie detector test on its axed reality series The Jeremy Kyle Show, according to new evidence published today. In a letter to MPs, ITV boss Dame Carolyn McCall said the show’s producers used the social media platform to attract contestants, admitting that “some did [...]
ITV prospects brighten after Love Island boost July 25, 2019 | City Talk By Graeme Evans from interactive investor. A Love Island advertising boost has helped high-yielding ITV shares to recover some lost ground. While the prospect of another Love Island on our screens this winter won’t fill everyone with joy, ITV (LSE:ITV) investors are unlikely to be complaining too loudly after the current series of the hit reality show helped to bolster [...]
ITV profits stumble as broadcaster bets on Britbox for future July 24, 2019 ITV’s share price rose this morning despite seeing profits fall 16 per cent in the first half of 2019, as the broadcaster beat downbeat expectations in an “uncertain” political and economic backdrop. Read more: BBC and ITV reveal pricing for new streaming service Britbox The figures ITV’s profit before tax dropped 16 per cent year [...]