Why Winter Olympic growth opportunity sports like skating cannot stand still Sport Business Major competition is the lifeblood of all sport, where firmly laid foundations and high-class athleticism combine to deliver champions. Skating’s global stars have performed in front of massive audiences at the Olympics in Milan recently but for the sport as a whole, the Games are only the start of the story, meaning the opportunity for [...]
Short Track World Tour: The league revolutionising for relevance Sport When you think of sporting innovation, what comes to mind? The Hundred, maybe, or Saudi’s tennis showcase 6 Kings Slam? Well what about short track speed skating? Because the International Skating Union (ISU) has just launched the first leg of a totally revamped world tour in which 28 franchises compete across six meetings. The ISU [...]