Why sport fans got bored of influencers and forced brands into a mind shift Sport Business Are we a sport generation that loves influencers or hates them? Jack Moriarty looks at how brands have changed their approach Sport has never just been about who wins and who loses. For fans, it’s a vehicle that allows them to escape from their everyday lives and connect with something deeper. That Saturday afternoon on [...]
Social media ban could stifle Gen Z’s ambitions Opinion Everyone wants to protect young people online, but social media has quietly become one of the best learning platforms for business, says Charlie Terry Let’s be clear. Having protective restrictions in place for under-16s is a good idea. Much of what young people encounter online day to day would have been unthinkable on any mainstream [...]
From power suits to prairie dresses: Don’t be fooled by the Trad Wife – she’s a Girlboss in disguise Opinion The trad wife isn't a stay-at-home mum, she's a stay-at-home businesswoman. Don't be fooled by the dream she's selling, writes Anna Moloney.
Why influencers could blow traditional broadcasters out of the water February 13, 2026 The tidal wave of influencers continues to come in-land, and they could be the key to unlocking fan bases that broadcasters cannot. Staying awake past midnight and into Monday morning for a four-hour American football game, knowing the alarm will ring in a few hours, used to be a niche obsession in Britain. Now it [...]
Supreme CBD: Celeb-backed brand rapped for third time by advertising watchdog October 29, 2025 Supreme CBD, the brand founded by ex-boxer Anthony Fowler and endorsed by former Premier League footballers, has been forced to remove an advert for claiming its products could treat anxiety and depression. The Advertising Standards Authority upheld a complaint that an ad Fowler published on his Instagram account in May touted Supreme CBD as a [...]
FCA hires influencers to raise awareness of motor finance compensation scheme September 12, 2025 In its attempt to stop people using claims management companies or law firms to access the motor finance compensation scheme, the City watchdog has kicked off a £1m media campaign. The Financial Conduct Authority (FCA) is launching a £1m campaign to inform people that they don’t need to use a CMC or law firm to [...]
Refy: Sales spike at influencer Jess Hunt’s beauty brand June 19, 2025 Sales and profit have both spiked at Refy, the beauty brand co-founded by British model, social media influencer and entrepreneur Jess Hunt. The Manchester-based business, which Hunt launched alongside chief executive Jenna Meek, has posted a turnover of £40.3m for the year to 31 August, 2024, according to new accounts filed with Companies House. The [...]
Rhode Beauty: How Hailey Bieber earned her $1bn payday June 6, 2025 Hailey Bieber bet on the power of community, not marketing, to build Rhode. Its $1bn exit last week is proof it worked, writes Viviane Paxinos
Signing up to a new AI tool? For the love of God, read the small print! March 18, 2025 Influencers are flogging AI programmes as "neat little tools", but failing to read the small print could prove costly, writes Paul Armstrong.