McLaren, a $100m-per-year deal and Formula 1’s sponsor boom Sport Business Formula 1 is becoming a hotbed for advanced sponsorship, and McLaren’s announcement has completed a special title set. BWT, Aramco, HP, MoneyGram, Petronas, Visa Cash App, Oracle, Stake and Atlassian; these aren’t simply some of the world’s most recognisable and developing brands but title sponsors for teams in Formula 1. And as of next year, [...]
HPE: Hewlett-Packard Enterprise’s UK profit quadruples despite sales slump Tech Profit at the UK arm of Hewlett-Packard Enterprise (HPE) almost quadrupled during its latest financial year despite its sales being slashed by nearly £150m. The division of the US tech giant has posted a pre-tax profit of £97.6m for the 12 months to 31 October, 2024, according to new accounts filed with Companies House. The [...]
Mike Lynch’s estate ordered to pay HP £700m following tech mogul’s death Legal Mike Lynch's estate was ordered to pay HP just under £700m in conclusion to the fraud linked to the $11.1bn sale of Autonomy.
Hewlett Packard set to pursue Mike Lynch’s widow for up to £3bn September 1, 2024 Hewlett Packard Enterprise (HPE) is set to pursue the widow of Mike Lynch for up to $4bn (£3bn) in a continuation of its long-running claim against the UK tech mogul following his death in the Bayesian yacht sinking.
Hewlett-Packard: Cost cutting boosts HP profit but UK sales slip further away from £1bn mark July 24, 2024 Revenue at the UK arm of Hewlett-Packard (HP) slipped further away from the £1bn mark during its latest financial year while a range of cost reduction measures boosted its profit.
HP, Visa, Aramco: Who are the main sponsors of each F1 team? April 27, 2024 The names of F1 teams are getting more and more difficult to remember given the endless number of sponsorship deals within the sport. Here City A.M. has broken down who partners with who, and what that has done to each of the team’s names. BWT Alpine F1 Team BWT is an Austrian manufacturing company. It [...]
HP become Ferrari chief partner as F1 team change name April 24, 2024 The iconic Prancing Horse of Ferrari’s F1 team will now be known as Scuderia Ferrari HP after announcing a new title partnership deal with Hewlett Packard. The tech firm will feature on Ferrari branding from the next Grand Prix, in Miami next week, and is understood to be worth well over 50 per cent of [...]