Exclusive: Budweiser to challenge Heineken for Uefa Champions League deal October 29, 2025 Uefa’s long-standing Champions League beer partners, Heineken, are facing competition from Budweiser for the contract to be the competition’s official suppliers from 2027 onwards. City AM has learned that Budweiser’s parent company, AB InBev, are willing to pay Uefa €200m per season, a significant increase on the €120m-a-year they are currently getting from Heineken. Budweiser [...]
Strongbow and Jägermeister social media ads banned for promoting irresponsible drinking September 10, 2025 Social media posts by Strongbow and Jägermeister have been banned by the UK’s advertising watchdog for suggesting that alcohol takes priority in life and social settings. Two Jägermeister ads on social media and one Instagram skit promoting a can of strawberry Strongbow – which is owned by Heineken – have been banned by the Advertising [...]
WPP wins Heineken marketing deal amid AI push March 31, 2025 Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail and customer experiences. Under the new agreement, the ad giant will use its AI-powered operating system, WPP Open. Together, both companies will collaborate to optimise in-store activations, retail strategies and various e-commerce [...]
Sport sponsorship: Best deals, who’s investing and 2025 growth January 5, 2025 As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]
Heineken’s biggest-ever price rises fail to stop slash in UK profit August 27, 2024 Heineken’s biggest-ever price rises in the UK failed to stop its profit being slashed during its latest financial year as it battled “economic volatility”. The Edinburgh-based division raised its prices in 2023 as it faced “significant inflationary pressure on input costs”, reducing consumer spending, higher labour costs and rising energy bills. According to newly-filed results, [...]
Heineken shares drop on near-£750m China impairment charge July 29, 2024 Heineken has taken a €874m (737m) impairment charge on its investment in China’s largest brewer, leading it into the red and causing shares to drop by seven per cent in early trades. The impairment charge led to a first-half net loss of €95m (£80m) for the brewer, down from profit of €1.1bn (£930m) in the [...]
Premier League signs up Guinness to replace Budweiser in £40m deal June 12, 2024 Guinness saw off competition from Heineken to replace Budweiser.
Cheers to that! Warm weather provides ‘welcome boost’ to UK’s pubs May 13, 2024 The overdue sunny weather this weekend gave Britain's pubs a "welcome boost", leading industry figures have said, as revellers across the country soaked up the sunshine in beer gardens in London and across the country.
Heineken to invest £40m in UK pubs and create more than 1,000 jobs May 6, 2024 Heineken has revealed plans to invest almost £40m in its pubs across the UK in a move which it says will create over 1,000 jobs.
Heineken sells Russia firm at loss of £256m almost 550 days after Ukraine invasion August 25, 2023 Brewing giant Heineken has completed its exit from Russia, around 18 months after the invasion of Ukraine. The Dutch firm, which also makes Amstel and Birra Moretti beers, said it has now secured the sale of the business, which includes seven breweries, to Russian company Arnest Group for 1 euro. It said it expects to [...]