Kane and Rice sign wearable tech deals ahead of World Cup Sport Business England football stars Harry Kane and Declan Rice will wear smart rings during the World Cup after signing long-term deals with Oura. The smart ring, which helps with sleep and recovery, will be worn by the Three Lions captain and the Arsenal stalwart. The pair join an Oura roster, headquartered in San Francisco, that includes [...]
England named most valuable squad at 2026 World Cup, ahead of France and Spain Sport Business No pressure, lads – England have been named the most valuable squad of players at the 2026 World Cup, according to leading football academics. Thomas Tuchel’s 26-man group, featuring stars such as Harry Kane and Jude Bellingham, is valued at €1.454bn (£1.254bn) by the CIES Football Observatory, an independent research centre used by Fifa and [...]
Everton chief calls for full review of England academy talent funding Sport Business Everton technical director Nick Cox, one of the most respected figures in the academy world, has questioned the Premier League’s model for investing in youth development. Cox, who worked at Manchester United’s academy for nine years – six as its director – before joining Everton last year, believes big clubs receive too big a slice [...]
David Beckham becomes Britain’s first billionaire sportsman May 15, 2026 David Beckham has become Britain’s first billionaire sportsman after his wealth doubled in the last year, according to the Sunday Times Rich List. The former captain of the England football team and his wife, Victoria Beckham, are now estimated to be worth almost £1.2bn. Beckham has benefited from the surging valuation of Inter Miami, the [...]
Italy World Cup flop kills five per cent of bets on tournament winner April 2, 2026 Italy’s failure to qualify for the 2026 World Cup this week was an early win for bookmakers as it killed five per cent of wagers on the outright winner, betting data shows. Four-time champions Italy lost on penalties in a play-off with Bosnia and Herzegovina on Tuesday, meaning they will miss a third men’s World [...]
Manuel Neuer: Bayern goalkeeper to teach European sport’s next leaders March 9, 2026 Bayern Munich goalkeeper Manuel Neuer is swapping the penalty box for the lecture theatre in a bid to halt the Americanisation of European sport. The man credited with inventing the sweeper-keeper role has co-founded the Center for Sports Business Tegernsee, whose stated aim is to strengthen governance and finances in Europe. Neuer’s role will involve [...]
Harry Kane-endorsed Skechers to sponsor Tom Brady-backed cricket team March 5, 2026 Harry Kane-endorsed footwear brand Skechers is expanding into cricket as the main sponsor of the Tom Brady-backed Hundred franchise Birmingham Phoenix. Skechers will replace Butterkist in the prime front-of-shirt position for the men’s and women’s Birmingham Phoenix teams as The Hundred enters a new era this year. Following the acquisition of stakes in all eight [...]
Sorry performative politicians, a 2026 World Cup boycott just won’t work January 29, 2026 Politicians calling for a boycott of the World Cup are only proving how out of touch and powerless they are, writes Ed Warner. Every four years, politicians rediscover our football. And inevitably, they then threaten to take it away from us. Think Russia, then Qatar. This time, President Trump is the trigger. Quelle surprise! The [...]
Here’s what the NFL can teach football about global expansion October 16, 2025 It had taken me 18 years and 40 missed opportunities in London before I got round to seeing my first NFL game in the flesh on Sunday: an attritional contest edged by the Denver Broncos at a packed Tottenham Hotspur Stadium that looked for all intents and purposes as though it had been flown from [...]
Harry Kane-backed Reflo partners Forest Green Rovers ahead of funding round May 13, 2025 British sustainable sportswear brand Reflo will today partner with football club Forest Green Rovers ahead of a multi-million pound funding round. Reflo – which boasts deals with Harry Kane, Luton Town and three Formula E teams – will partner with the Dale Vince-owned National League play-off team on a four-year deal that will see kits [...]