Why Peppa Pig and the Lionesses is a partnership to bring home the bacon Sport Business Peppa Pig and the Lionesses isn’t the most obvious pairing. One’s a muddy-puddle-loving pig loved by my kids and toddlers everywhere and the other is England’s women’s national football team, equally loved by my kids after their heroics in 2025. But when you take a deeper look behind the Football Association and Hasbro deal, it [...]
Google Pixel 11 review: Can this new smartphone lure away iPhone users? Life&Style Two years ago I reviewed Google’s folding phone and I was blown away. The extra screen real estate was transformative, particularly for someone like me who spends most of their time on smartphones reading. So enamoured by this device did I become that I ditched my previous handset and made it my own. I confidently [...]
The season finale economy: Why we undervalue the Premier League Sport Business With one round of Premier League fixtures remaining, the season finale is not approaching, it is here. Title races (usually) tighten, relegation battles become existential, and the casual viewer becomes a committed one. For fans, it is the most emotionally charged period of the year. For brands, it should be one of the most valuable [...]
Exclusive: Lloyds in tie-up with Google to build AI agents April 30, 2026 Lloyds Banking Group has formed a tie-up with Google as the financial services giant sets its sight on building its own AI agents, City AM can reveal. The blue-chip lender is leveraging Google Cloud – the tech giant’s suite of computing services – and the bank’s existing Large Language Model to create a new internal [...]
Chloe Kelly and the Lionesses are marketing gold. Brands take note July 31, 2025 In a world gripped by political instability and economic uncertainty, the Lionesses offer something powerful: focus, momentum, and cultural relevance. Sunday’s nail-biting Euro 2025 win wasn’t just a sporting triumph. It was a commercial line in the sand. The Lionesses aren’t a moment – they’re a movement. And for brands, the message is clear: the [...]