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GfK

  • ‘How long can the pain continue?’ Consumer confidence falls again

    Economics

    Consumer confidence has fallen to its lowest level in more than two years, as fears grow that the UK economy could be ravaged by soaring inflation caused by the Iran war. A closely-watched survey conducted by research firm GfK found consumer confidence dropped by four points to -25 in April.  The index is another warning [...]

    High street bustling with shoppers and vibrant storefronts, showcasing dynamic urban life and economic activity
  • Consumer confidence slips in latest setback for Labour 

    Economics

    Consumer confidence slipped slightly in February despite hopes of a turnaround, adding to fears the UK economy could slump this year.  A closely-monitored survey conducted by the research firm GfK said consumer confidence dropped by three points to -19. The reading reflects dampened spirits among British consumers in what will likely worry Labour strategists keen [...]

    British pound banknotes in various denominations, highlighting UK currency amidst economic discussions
  • Consumer confidence has been negative for 10 years

    Economics

    Consumer confidence inched up slightly this month despite remaining in negative territory, a leading survey has indicated, indicating a degree of “resilience” despite a decade of consumer pessimism.   The overall index score on GfK’s closely monitored consumer confidence survey rose by one point while feelings about personal finances over the next 12 months edged [...]

    Just under two thirds of households say they are concerned about the cost of their food shop
  • Consumer confidence is ‘bleak’ ahead of Budget 

    November 21, 2025

    Consumer confidence has cratered ahead of the Budget according to a leading survey closely monitored by policymakers at the Treasury and Bank of England. The GfK consumer confidence barometer has shown the overall index falling to -19 in November, slightly lower than at the same time a year ago.  The survey of around 2,000 individuals [...]

  • Consumer confidence remains downbeat amid Budget wariness

    October 24, 2025

    A small lift in consumer confidence over October has failed to take a leading index into positive territory amid fears that the upcoming Budget could damage personal finances.  Labour has made boosting living standards a central mission in government while Chancellor Rachel Reeves has recently talked up plans to lower the cost of living for [...]

  • Consumer confidence drops ahead of Budget

    September 19, 2025

    Brits’ confidence has fallen as nerves grow over the possibility tax rises in the upcoming November Budget. GfK’s Consumer Confidence Index decreased by two points to -19 in September, with all measures down in comparison to last month. “There’s an autumnal chill in the air this month,” Neil Bellamy said. “With tax rises expected in [...]

  • Consumer confidence weak but rate cuts offer some reprieve

    August 22, 2025

    The Bank of England’s fleet of interest rate cuts have helped lift consumer confidence in personal finance, a leading survey has suggested, but the prospect of high inflation has left sentiment vulnerable. Bank officials are closely monitoring the effects of looser monetary policy on consumption and confidence levels across the UK.  GfK’s flagship consumer confidence survey [...]

  • Why business confidence is all over the place

    August 12, 2025

    Kemi Badenoch looked aghast but Keir Starmer was defiant. Business confidence was at a nine-year high, the prime minister declared in the House of Commons in mid-July. The Conservative Party leader was not having any of it. Neither were many economists and analysts watching from the City.   What Starmer claimed was not false, per se. Research [...]

  • Consumer confidence improves in early sign that ‘the worst has passed’

    May 23, 2025

    Three major measures of consumer confidence all found an improvement in Brits’ economic sentiment in May, promoted by easing trade tensions and a cut in interest rates.  GfK’s long-running Consumer Confidence Index increased by three points to -20 in May after dropping in ‘Awful April’ on inflation fears. “The measure for personal finances looking ahead [...]

  • Consumer confidence ticks up but ‘little evidence’ of recovery

    March 21, 2025

    Consumer confidence rose by one point in March as Brits became more pessimistic about their own finances but more optimistic about the UK’s. The overall effect was to push confidence up to -19 in March, from -20 in February and -21 in March last year. The index remained below its long-term average. “If consumer confidence [...]

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