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GfK

  • Consumer confidence improves in early sign that ‘the worst has passed’

    May 23, 2025

    Three major measures of consumer confidence all found an improvement in Brits’ economic sentiment in May, promoted by easing trade tensions and a cut in interest rates.  GfK’s long-running Consumer Confidence Index increased by three points to -20 in May after dropping in ‘Awful April’ on inflation fears. “The measure for personal finances looking ahead [...]

  • Consumer confidence ticks up but ‘little evidence’ of recovery

    March 21, 2025

    Consumer confidence rose by one point in March as Brits became more pessimistic about their own finances but more optimistic about the UK’s. The overall effect was to push confidence up to -19 in March, from -20 in February and -21 in March last year. The index remained below its long-term average. “If consumer confidence [...]

  • Consumer confidence rises in February but cost-of-living crisis ‘far from over’

    February 21, 2025

    Brits’ confidence rose in February, fueled by better personal finances and a brighter outlook on the general economy. However, confidence remained down on last year. GfK’s index measuring changes in personal finances during the last year rose three points to -7, seven points better than February 2024. The major purchase Index rose three points to [...]

  • UK economy: ‘Consumers see dark days ahead’

    January 24, 2025

    GfK's overall consumer confidence index fell to -22, which was down five points on December and put confidence at its lowest level since the end of 2023.

  • Post-Budget consumer confidence rises in golden quarter boost

    November 22, 2024

    A leading confidence survey has found that consumer sentiment rose in November, which will come as a relief to businesses dependent on a good golden quarter to boost margins ahead of tax rises next year. All five measures of confidence rose, although major purchase intentions led the pack with a five-point jump. “There was evidence [...]

  • Consumers ‘despondent’ ahead of tax-hiking autumn Budget

    October 25, 2024

    Neil Bellamy, consumer insights director at GfK, placed the blame for the decrease squarely on the Budget.

  • Consumer confidence sinks as Brits ‘nervously await’ Budget

    September 20, 2024

    Key future indicators of consumer confidence all sharply fell in September as Brits nervously awaited policy announcements in the Autumn Budget, according to fresh data. GfK’s long-running consumer confidence index fell sharply to -20 in September overall, with all measures – including personal finances, economy and purchase intentions – down month-on-month. “Headline consumer confidence has… [...]

  • Consumer confidence unchanged in August despite worsening outlook

    August 23, 2024

    Consumer confidence remained unchanged in August, a closely watched survey suggested, despite a deterioration in households’ expectations for the broader economy. GfK’s overall consumer confidence index remained at -13 with an improving picture on the personal finance side helping to offset worsening confidence in the economy as a whole. This meant overall consumer confidence remained [...]

  • Consumer confidence rises again in June as economic outlook improves

    June 21, 2024

    Consumer confidence picked up again in June, a new survey shows, in a sign that the improving economic outlook is slowly feeding through into household budgets.

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