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      Manchester City owners must get messaging right or risk own fans turning against them

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freshwater strategy

  • The Conservative Party is losing voters on legacy, not leadership

    Opinion

    On the reasons to not vote Conservative, very few blame Kemi. Instead, legacy, and earning back trust, remains the Tories' biggest obstacle.

    Kemi Badenoch in a light blue suit, seated, speaking at the Conservative Party Conference 2026.
  • The Burnham bounce won’t last unless Brits get better off

    Opinion

    Andy Burnham’s approval ratings are soaring but Labour’s overall vote has only moved moderately. The real test will be the Budget, says Matthew Lesh Andy Burnham has undoubtedly had a significantly stronger start to his premiership than Keir Starmer. Just two years ago, the government got off to a rotten beginning by signalling tax rises [...]

    Andy Burnham smiling and holding a pint of beer and a smartphone in a pub setting
  • Local elections were a death knell for two-party politics

    Opinion

    An era is distinctively over, but what takes its place, both in terms of who will lead the country and in the direction they will take, is far from clear, says Matthew Lesh “The old world is dying,” the Italian Marxist Antonio Gramsci said, “and the new world struggles to be born.”  Last week was [...]

    Prime Minister Keir Starmer speaks at a press conference addressing future leadership rumours, wearing a navy suit and tie.
  • Starmer is being squeezed from all directions

    March 3, 2026

    Labour and the Conservatives have lost public trust and are being challenged by insurgents on both the left and the right, new polling shows, says Matthew Lesh Clowns to the left of me. Jokers to the right. Here’s Keir Starmer – stuck in the middle, losing you.  The catastrophic defeat of the government by the [...]

  • Starmer in dire straits as British voters pessimistic on almost every issue

    January 15, 2026

    Leaders rarely fail because of a single decision. Starmer's problem is that voters are pessimistic on almost every major measure.

  • The public is running out of patience with this Labour government

    December 3, 2025

    People believe freezing income tax thresholds was an unfair breech of Labour’s manifesto and think Kemi Badenoch would make a better Prime Minister, according to new polling for City AM, writes Matthew Lesh The heist looked, for a moment, as though it might succeed. The Treasury had seeded rumours of a looming fiscal black hole [...]

  • Two thirds of Brits want tax-raising Reeves to resign

    November 11, 2025

    The latest City AM/Freshwater Strategy poll will make difficult for the Chancellor, says Matthew Lesh Last week, Chancellor Rachel Reeves played with fire. In what was officially titled a “scene setter” speech ahead of the Budget, she tried to soften the ground for tax rises. After committing to not come back for more after last [...]

  • Ouch! Starmer and Reeves now less popular than Donald Trump

    August 5, 2025

    Keir Starmer and Rachel Reeves are now less popular than Donald Trump in the eyes of British voters. According to the latest City AM/Freshwater survey, Donald Trump and his on-off acolyte Elon Musk are ferociously unpopular with the average UK citizen. More than 57 per cent of respondents told pollsters they had an unfavourable view [...]

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