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freshwater strategy

  • Starmer in dire straits as British voters pessimistic on almost every issue

    Opinion

    Leaders rarely fail because of a single decision. Starmer's problem is that voters are pessimistic on almost every major measure.

    Business professionals in a boardroom engaging in a strategic discussion with charts and laptops on the table.
  • The public is running out of patience with this Labour government

    Opinion

    People believe freezing income tax thresholds was an unfair breech of Labour’s manifesto and think Kemi Badenoch would make a better Prime Minister, according to new polling for City AM, writes Matthew Lesh The heist looked, for a moment, as though it might succeed. The Treasury had seeded rumours of a looming fiscal black hole [...]

    Starmer and Reeves have caused huge damage to the UK economy
  • Two thirds of Brits want tax-raising Reeves to resign

    Opinion

    The latest City AM/Freshwater Strategy poll will make difficult for the Chancellor, says Matthew Lesh Last week, Chancellor Rachel Reeves played with fire. In what was officially titled a “scene setter” speech ahead of the Budget, she tried to soften the ground for tax rises. After committing to not come back for more after last [...]

    Reeves has faced a new warning on the implications of a wealth tax.
  • Ouch! Starmer and Reeves now less popular than Donald Trump

    August 5, 2025

    Keir Starmer and Rachel Reeves are now less popular than Donald Trump in the eyes of British voters. According to the latest City AM/Freshwater survey, Donald Trump and his on-off acolyte Elon Musk are ferociously unpopular with the average UK citizen. More than 57 per cent of respondents told pollsters they had an unfavourable view [...]

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