How Formula 1 is reengineering car branding Sport Business It’s an old adage, but one particularly true for automotive brands, that where you show up as a brand really matters. Staples for car marketing are high-quality environments such as cinema, peak TV, eye-catching billboards and the like. Especially for cars – a category in which long-range priming is key – these quality touchpoints shape [...]
High Court showdown: Mercedes, Ford and Renault stand accused in Dieselgate trial Legal Car manufacturing giants, including Mercedes, Ford and Renault, are set to face a lengthy trial at the High Court over allegations they cheated emissions tests. Knicknamed Dieselgate, the largest group claim ever brought in the UK, is set to kick off at the court on Monday morning for a 10-week trial in front of Lady [...]
The best restomods to buy in 2025 Life&Style Restomods divide opinion like a famous jar of yeast extract, but clearly they are here to stay. And rightly so in our opinion – these modified classic cars are more exploitable and exciting to drive than almost anything sold new in 2025. We have driven some truly fabulous restomods, including cars based on iconic Porsche, [...]
Ford Capri review: A controversial comeback for a famous name August 5, 2025 Not since the public voted to call a polar research vessel ‘Boaty McBoatface’ has a name caused such a stir. Ford’s decision to bring back ‘Capri’ was either a marketing masterstroke or a fate-sealing faux pas. The story blew up on social media, briefly distracting us from whatever Elon Musk was doing that day and [...]
Boreham Motorworks Ford Escort Mk1 68 Edition: Praise the Ford May 30, 2025 If this was a pitch on Dragons’ Den, it’s hard to imagine anyone agreeing to invest. “We’re bringing back the Ford Escort after 25 years of absence.” (Deborah Meaden arches an eyebrow.) “It won’t be legal to drive on the road.” (Stephen Bartlett slowly shakes his head). “And it will cost upwards of £300,000.” (Peter [...]
Ford is killing off the Ford Focus – but why? April 29, 2025 Thirty years ago, one in five new cars sold in Britain wore a Ford badge. The Escort was the nation’s favourite – as it had been for decades – followed by the Fiesta in second place and the Mondeo in third. Today, Ford has slipped to fifth place in the UK market, behind Volkswagen, BMW, [...]
Ford on the hook for £61m in motor finance scandal April 22, 2025 Ford has set aside as much as £61m as it becomes the latest company to be stung by the motor finance scandal. The American car manufacturer’s subsidiary FCE Bank made the provision for its British motor finance division in its latest accounts. The Essex-based FCE Bank said the provision reflected “estimated economic outflow” should a [...]
Jaecoo is the new SUV in town and it’s coming for Land Rover April 12, 2025 You’ve probably never heard of the car brand Jaecoo before, but you’re about to start seeing a lot of them. The Jaecoo 7 boasts the three things most motorists in the UK are looking for in a new set of wheels: It’s a mid-size SUV; it’s hybrid with fantastic fuel economy and all the latest [...]
Best sports cars to buy in 2025 March 25, 2025 We appear to be falling out of love with sports cars. Registrations are down across Europe, with some models seeing a major slump in sales. Blame the popularity of SUVs or soaring household bills, but it isn’t down to a lack of choice. Indeed, our list of the best sports cars shows a segment in [...]
Shipping giants face landmark cartel class action for overcharging UK motorists January 13, 2025 First follow-on cartel class action to hit a trial in the UK kicks off over allegations that shipping firms overcharged British consumers for car deliveries