Which brand is each Premier League club’s front-of-shirt sponsor? August 15, 2025 The Premier League is back and over half of the 20 teams are looking to make the most of one final season of gambling sponsorship. A total of 11 teams have front-of-shirt sponsorship deals with online betting, gambling and casino brands – which next year will be banned in the English top flight. Premier League [...]
Premier League: What to look out for to avoid football ticket scams August 15, 2025 Football fans are being advised to beware of pressure tactics and to double check sender information to avoid falling victims to scams when buying match tickets for the upcoming Premier League season. It comes as football fans have lost £2.5m to scammers over the last two seasons, according to data from Lloyds in association with [...]
Sky announces largest-ever Premier League sponsorship deal August 15, 2025 Sky has this morning claimed the “largest-ever Premier League sponsorship deal” ahead of the season returning this evening. The Sky Sports coverage of the Premier League – which will this season see the broadcaster show 215 games, potentially rising to 225 – will be sponsored by a record six brands, with Guinness, Uber Eats, Coca-Cola [...]
Exclusive: Two thirds of fantasy football fans to use AI for FPL August 14, 2025 As the Premier League returns, City AM can reveal that AI use is on the rise in fantasy football games. Fantasy Premier League and other virtual games will see millions of fans look for competitive advantages over their peers throughout the season. And new research by Virgin Media O2, shared exclusively with City AM, reveals [...]
Agreement in place for sale of Morecambe FC after weeks of chaos August 14, 2025 An agreement in principle has been struck which will see the ownership of Morecambe FC change after weeks of uncertainty. Bond Group Investments Ltd – headed up by former Worcester Warriors rugby owner Jason Whittingham – confirmed it had reached an agreement with Panjab Warriors, who were previously interested in buying the club, to sell [...]
Football stakes in UK down since Euros as Premier League returns August 14, 2025 William Hill parent company Evoke says it has seen lower football staking volumes in the United Kingdom and Ireland since Euro 2024. The company earlier today released their H1 interim results, which show a £588.4m revenue in the UK and Ireland for the first half of the year – a 1.4 per cent decrease compared to [...]
David Beckham-backed Guild Esports put up for sale on insolvency marketplace August 14, 2025 An esports company backed by David Beckham has been put up for sale on an insolvency marketplace, City AM can reveal. Guild Esports, which owns a multi-story gaming venue in Shoreditch, is seeking offers from prospective buyers with a bid deadline of Friday. Founded in 2018, the company employed esports teams which competed in popular [...]
Premier League: Is football the closest sport to perfection? August 14, 2025 Football never seems to go away. Between international tournaments, transfer sagas and pre-season tours, the game hums year-round. But last weekend’s EFL fixtures and this weekend’s Premier League matches mark something more definitive: the start of the new English season. The return of tribal loyalties, tactical debates, and the weekly rhythm that defines so many [...]
Exclusive: Seven in 10 think fans are being priced out of football August 14, 2025 Seven out of 10 football supporters in the UK believe traditional fans are being priced out of watching games, exclusive data for City AM can reveal on the eve of the Premier League’s return. Over 70 per cent of traditional football fans who have attended a match in the last 12 months have told City [...]
Experts: Sport to play role in Trump Ukraine peace talks with Putin August 13, 2025 Sport could be a key player in the Ukraine peace talks between Donald Trump and Vladimir Putin in Alaska on Friday. While “land swapping” and “combat lines” are set to dominate the discussions at an Anchorage army base this week, geopolitical experts have suggested sport could be used as a soft diplomacy tool, to demonstrate [...]