Record kit sales, bumper crowds and rising TV figures as England gets Women’s Euro fever July 12, 2022 England is getting Women’s Euro 2022 fever after the Lionesses kick-started their campaign with a record-breaking 8-0 win over Norway on Tuesday night. The thrashing of the two-time European champions has raised hopes that hosts England could claim a first major title in the women’s game later this month. And patriotic football fans are throwing [...]
Women’s Euro 2022 ads: Which campaigns are the best… and worst? July 11, 2022 One of the biggest propellants of any sport is when major brands begin sponsoring events, such as Women’s Euro 2022. Not only does the additional revenue help grow the game, but the extra eyeballs that a big brand campaign can bring help to cement the sport in the public consciousness. But with great publicity comes [...]
Manchester City sign up crypto app OKX as training kit partner in eight-figure deal July 11, 2022 Cryptocurrency trading app OKX is to become Manchester City’s new training kit partner in a deal understood to be worth tens of millions of pounds per season. The eight-figure agreement is initially for one season and will see OKX replace Expo 2020 Dubai on the training shirts of both the men’s and women’s team. The [...]
European Super League: Fight for future of football to play out in European Court of Justice July 10, 2022 Luxembourg may not be a football superpower but it is in the tiny state over the next two days where the future of the game, and potentially many other sports besides, will be decided. Fifteen months on from its launch and swift collapse, the European Super League is to be the subject of a hearing [...]
Premier League said to have asked clubs to back ban on gambling to avoid regulation July 5, 2022 Premier League clubs have been asked to back a voluntary ban on shirt sponsorships relating to gambling companies as the English football’s top flight looks to avoid legislation that could be part of a gambling White Paper due in the coming weeks. According to Sky Sports, clubs were contacted yesterday by their governing body with [...]
Premier League business ramping up as Jesus becomes Gunner and Phillips heads to Man City July 4, 2022 Two of last week’s most talked about potential Premier League transfers transpired today as Arsenal announced the singing of Gabriel Jesus while Man City confirmed they’d picked up Kalvin Phillips. Brazilian Jesus joins from Manchester City for a fee understood to be £45m and the forward is set wear the No9 shirt occupied by Alexandre [...]
Kylian Mbappe enters Web3 with Sorare deal June 29, 2022 Paris Saint-Germain’s superstar footballer Kylian Mbappe has become NFT and fantasy gaming company Sorare’s first player ambassador. The French international joins the group in a long-term partnership. “Off the pitch, the most important thing for me is helping empower young people – who might not have access to the type of opportunities others have –to [...]
FA director Baroness Sue Campbell on applying lessons from women’s game to disability football June 23, 2022 As Baroness Sue Campbell surveys the task ahead of her in disability football, she sees parallels with the job she took on when she joined the Football Association. “I came to the FA six years ago to put together a strategy to lead the women’s game and there are many, many similarities,” Campbell tells City [...]
Chelsea owner Todd Boehly named chairman as Marina Granovskaia exit confirmed June 22, 2022 Chelsea have confirmed that co-owner Todd Boehly will be the football club’s new chairman and that influential director Marina Granovskaia is to leave Stamford Bridge. American Boehly led the consortium that bought the club from Roman Abramovich last month after the Russian oligarch’s assets were frozen by the UK government. He is to be joined [...]
Blurred lines: Athlete investors on rise as brands embrace new ways to partner with sport stars June 22, 2022 When Anthony Joshua and Dazn announced a new partnership last week, one of the most eye-catching aspects of the deal was that it involved the British heavyweight boxer acquiring a stake in the sports streaming platform. It was just the latest example of a prominent athlete cultivating a business portfolio to complement their sporting career. [...]