Premier League kicks off AI era with five-year Microsoft deal Sport Business The Premier League has inked a five-year deal with Microsoft to overhaul how fans engage with the game. But the tie-up also tightens Big Tech’s grip on British sport, reigniting scrutiny over data use and monetisation. Under the agreement, Microsoft will become the League’s official cloud and AI partner, with its Copilot technology powering a [...]
Premier league players challenge use of data by betting firms Tech A growing group of professional footballers in the UK are challenging how their personal performance data is being collected, used, and ultimately monetised. The global sports data and technology group (GSDT) has recently submitted firm “stop processing” requests on behalf of footballers and other sportspeople. This forms the latest part of its ‘project red card’ [...]