Riyadh Season like Saudi Arabia’s Disneyland as darts joins roster Sport Business Riyadh Season’s expansion to encompass more sports and cultural events – including, for the first time, darts – has seen it likened to “Saudi Arabia’s Disneyland”. A new deal with multi-sport promotion giants Matchroom will see the Saudi Masters Darts join the likes of boxing and snooker on the Arabian peninsula. Furthermore, Riyadh Season – [...]
Brady set for return to football field in Riyadh Season appearance Sport NFL legend Tom Brady will return to the football field after signing a deal to appear in the 2026 edition of Riyadh Season. The seven-time Super Bowl champion and co-owner of English Championship side Birmingham City will join forces with Turki Alalshikh, digital sports platform Fanatics, OBB Media and Fox Sports to produce a flag [...]