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      Why 2026 World Cup is when AI becomes the interface between fans and football 

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FC Barcelona

  • Real Madrid underline financial power by signing new €1bn kit deal with Adidas

    Sport Business

    Real Madrid have received a financial boost after signing a new eight-year kit deal with Adidas that is believed to be the most lucrative in world football. The 15-time European champions and the German sportswear behemoth have opted for an early extension to their partnership, which will now run until at least 2034. Real Madrid’s [...]

    GettyImages 2277999022 capturing a significant event or scene related to the news articles focus on general topics.
  • Fifa boss Infantino pips PSG chief Al-Khelaifi in City AM Football Power List

    Sport Business

    Fifa president Gianni Infantino has topped the inaugural City AM Football Power List, a week before the biggest ever men’s World Cup is due to kick off. The ranking, compiled with a 16-strong panel of expert judges drawn from across the sports industry, is designed to be a snapshot of who controls the most popular [...]

    High-rise cityscape view with modern skyscrapers under a clear blue sky, reflecting urban growth and architectural develop...
  • City AM Football Power List 2026: Who really runs the world’s most popular sport?

    Sport Business

    The City AM Football Power List seeks to answer a simple question: ahead of the 2026 World Cup, who really runs the planet’s favourite sport? To answer it, we assembled a panel of experts from across the sports industry and picked their brains for nominations and, ultimately, a top 25. You can read more about [...]

    Prominent figures featured on the Powerlist, highlighting influential leaders in business and innovation for 2023
  • Arsenal gatecrash top five of club valuations following return to glory

    May 28, 2026

    Arsenal have returned to the top five of the world’s most valuable football clubs according to the latest edition of an annual independent ranking. The newly-crowned Premier League champions, who meet Paris Saint-Germain in the final of the Champions League this weekend, have enjoyed a 23 per cent increase in enterprise value to €4.93bn, according [...]

  • I’m a Manchester United fan and marketing expert but Arsenal are cool

    May 25, 2026

    Arsenal’s long-awaited success on and off the field has been earned with smart, patient planning, says Pitch founder (and Man Utd supporter) Henry Chappell. As a Manchester United fan since before the Fergie years, Arsenal’s march to Premier League glory and a Champions League final is a tough watch. And it’s just as hard to [...]

  • Real Madrid top Deloitte Football Money League as Champions League revamp boosts Premier League’s rivals

    January 22, 2026

    An expanded and more lucrative Champions League has helped Real Madrid, Barcelona, Bayern Munich and Paris Saint-Germain all earn more than any Premier League club last season, according to the latest Deloitte Football Money League. Real Madrid stayed top of the annual rich list with record-breaking revenue of €1.2bn (£975m), ahead of LaLiga rivals Barcelona [...]

  • Richest women’s football teams 2026: Arsenal pip Chelsea and Barcelona

    January 19, 2026

    Arsenal have overtaken Barcelona Femeni to become the richest women’s football team in Europe, according to Deloitte’s latest annual rankings. Last season’s Champions League winners topped the list of women’s football clubs ranked by revenue for the first time, with Arsenal earning €25.6m (£21.5m) in 2024-25. Women’s Super League holders Chelsea are a close second [...]

  • NBA Europe suffers setback as Barcelona eye EuroLeague extension

    January 13, 2026

    The NBA’s plans to launch a new basketball league in Europe next year appear to have suffered a setback after Barcelona reportedly decided against signing up to the ambitious project. Barcelona, one of the continent’s most successful and prestigious teams, were among the established names courted by the NBA and its advisors JPMorgan and Raine [...]

  • Real Madrid eye £1bn injection to keep pace with Premier League elite

    November 18, 2025

    Real Madrid president Florentino Perez is taking steps to ensure they remain competitive with Premier League clubs by inviting private equity to invest close to £1bn. Perez is expected to use the annual meeting of the club’s approximately 100,000 members on Sunday to announce proposals to change the club’s ownership structure.  The plan considered most [...]

  • Most valuable teenage footballers ranking shows Chelsea approach is paying off

    November 6, 2025

    Chelsea’s investment in young talent is bearing fruit, with the club now boasting three of the 11 most valuable teenage footballers in the world, according to a new academic study. Barcelona and Spain superstar Lamine Yamal, 18, is streets ahead at the top of the list compiled by the CIES Football Observatory, with a valuation [...]

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