Coca-Cola’s advertisement history is like The Good, The Bad, and The Ugly December 11, 2018 Coca-Cola's advertising resonates with millions across the world. It is renowned for being effective, entertaining and instantly recognisable, but the “Because I Can” campaign released in January proved to be a disappointment. This raised the question: what’s happened to its ad strategy? It’s time to delve into the good, the bad, and the ugly of [...]
WPP to slash 3,500 jobs as it launches new streamlining strategy December 11, 2018 Advertising group WPP is cutting 3,500 jobs as it restructures the business and shifts its focus to technology in a bid to stave off competition from tech giants. WPP today said it will spend £300m over the next three years as it simplifies the business, aiming to make annual savings of £275m by 2021. The [...]
With our North American friends, we are proving that trade is not a zero-sum game December 10, 2018 All eyes will be on Westminster tomorrow as parliament prepares for a crunch vote on Theresa May’s Brexit deal. We must remember, however, that the world is not stopping for Brexit, even if it continues to dominate the headlines back at home. That is why I am today starting my first overseas visit since taking [...]
Former GCHQ boss calls for greater regulation of Facebook December 7, 2018 Former GCHQ boss Robert Hannigan has attacked Facebook, claiming it is undermining democracy and demanding that the social media giant face greater regulation. Speaking on BBC Radio 4’s Today programme, Hannigan stated that Facebook “isn't a kind of fluffy charity providing free services". "It's is a very hard-headed international business and these big tech companies are essentially the [...]
Facebook documents: Four things we learned from 250 pages of confidential emails December 5, 2018 Parliament today published a tranche of confidential Facebook documents it seized as part of an inquiry into fake news. The release of nearly 250 pages of internal documents, seized from a tech firm suing the tech giant, includes emails sent between chief executive Mark Zuckerberg and COO Sheryl Sandberg. Damian Collins, chair of the Digital, [...]
US judge seizes laptop of app boss who leaked Facebook info to British MPs December 2, 2018 The software company co-founder who released a trove of sensitive documents about Facebook to a parliamentary committee has been ordered by a US judge to turn in his electronic devices for inspection. San Mateo County judge V. Raymond Swope ordered Ted Kramer, the founder of Six4three – a now-defunct bikini-related app company – to pass [...]
What happens when the ‘FAANG’ stocks lose their bite? November 29, 2018 | City Talk There can be little doubt about the stars of world markets in recent years. The US has led the way, with tech companies to the fore and, at the very front of the march, the so-called ‘FAANG’ stocks of Facebook, Amazon, Apple, Netflix and Google. Still, remembering the old stock market adage ‘Tall trees do [...]
MPs and international ministers blast Facebook’s Zuckerberg over non-appearance November 27, 2018 Lawmakers have criticised Facebook founder Mark Zuckerberg for not appearing in a hearing today, which accused the social media platform of undermining international parliaments and regulators. A grand committee consisting of representatives from several countries including the UK, Canada, France and Belgium met in Westminster today, convened by the Department for Culture, Media and Sport Select Committee, to [...]
Owned-social networks are replacing Facebook as a way for brands to market to their communities November 27, 2018 Two months ago, I helped Blewbury in Oxfordshire become the first village in the UK to launch its own social network. We were inspired by the MP Matt Hancock, who during his tenure as digital minister launched a social network for his constituency. His decision to call it “Matt Hancock” attracted much media attention. But [...]
We want the organ grinder not the monkey, Facebook November 27, 2018 Another day, another scandal. Today, Facebook executive Richard Allan is to appear at a crucial hearing about disinformation and fake news. You know, Richard Allan? The bloke who… isn’t Mark Zuckerberg. Lined up in front of the parliamentary firing squad, Not Zuckerberg is facing a grilling by 22 Members of the International Grand Committee on [...]