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      Sydney Sweeney Novig ad backlash shows how much women’s sport has changed

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      Sydney Sweeney Novig ad backlash shows how much women’s sport has changed

      Large digital billboard for Just Sports featuring a woman with blonde hair, next to a reflective building.

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Euro 2025

  • London hailed as global capital for women’s sport as 1.4m visit

    Sport Business

    London has been hailed as a global epicentre for women’s sport after the Red Roses, Queen’s Club, the Lionesses and athletics all contributed to 1.4m fans attending events in the capital. Nearly 82,000 fans packed in to Allianz Stadium in Twickenham last month to watch England beat Canada to win a first Women’s Rugby World [...]

    London has been hailed as a global epicentre for women’s sport after the Red Roses, Queen’s Club, the Lionesses and athletics all contributed to 1.4m fans attending events in the capital.
  • Women’s football to reach 800m fans by 2030

    Sport

    Women’s football is set to have a fanbase of 800m fans by the end of the decade, according to new research. A Nielsen Sports and PepsiCo report claims the global women’s fanbase is projected to grow by 38 per cent, from 500m fans to over 800m fans by 2030. The move would push women’s football [...]

    Women’s football is set to have a fanbase of 800m fans by the end of the decade, according to new research.
  • England set for share of £1.7m bonus pot if they win Euros

    Sport Business

    England’s Lionesses will share a bonus pot of £1.7m if they defend their title at the European Championships this summer. Sarina Wiegman’s team will head to Switzerland as defending champions having won their first major title at Wembley in the last edition of the Euros. And the players are in for a hefty increase on [...]

    England’s Lionesses will share a bonus pot of £1.7m if they defend their title at the European Championships this summer.
  • Ahead of the Game: Illegal Usyk vs Fury streams dealt heavy blow

    December 23, 2024

    Illegal streaming services appear to be in retreat judging by the collapse of viewing figures for last weekend’s Oleksandr Usyk vs Tyson Fury rematch compared to the original world heavyweight title fight between the pair in May. Analysis conducted for City AM by online intelligence platform Yield Sec identified a peak audience of 3.2m illegal [...]

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