If SailGP steers towards ultra-aspirational audience it will soar Sport Business Having spent two days consuming SailGP in Portsmouth, Matt Hardy looks at what’s next for the series dubbed F1 on water Akin to a horde of middle aged parents at an Algarve all-inclusive, an eager line forms within eyesight of prime real estate with hundreds ready to grab the best spot. But rather than being [...]
Exclusive: EQT to announce Emirates GBR SailGP deal Sport Business European private equity giant EQT will today partner with Sir Ben Ainslie’s SailGP team Emirates GBR ahead of this weekend’s British leg of the series. The Swedish global investment firm – with £250bn in assets under management – has agreed a deal to be Emirates GBR’s private markets partner until the end of the decade. [...]
SailGP: The $100m-per-team sailing league looking to join British summer of sport Sport Business With SailGP back on these shores later this month, how is the league going about becoming a staple of the British summer? The British summer of sport is an extraordinary thing; Henley, Wimbledon, the Boat Race, Queen’s, Test cricket, The Open, Prem Rugby’s final, the British Grand Prix and more. But there is another sport [...]
Real Madrid star Kylian Mbappe invests in France SailGP team March 14, 2025 France and Real Madrid footballer Kylian Mbappe has expanded his sports portfolio by investing in SailGP. The World Cup winner has invested in his native France SailGP Team with 10 of the 12 teams on the circuit now having some form of private backing. The 26-year-old joins the likes of former F1 driver Sebastian Vettel, [...]
Howden: Insurance giant expands sport portfolio with SailGP sponsorship January 16, 2025 Insurance giant Howden this morning expanded their sports sponsorship portfolio, announcing a three-year partnership with SailGP team Emirates GBR. The group, headquartered at One Creechurch Place, will see Sir Ben Ainslie’s sailing team join their roster of sporting sponsorships, which include the British and Irish Lions, Ascot Racecourse, Victoria Racing Club in Australia and the [...]