Manchester City’s new Etihad Airways deal yet to take off despite Premier League deal September 17, 2025 Manchester City’s controversial sponsorship and naming rights deal with Etihad Airways has not yet been waved through as part of the club’s Associated Party Transaction settlement with the Premier League. The new long-term deal, which was blocked by the Premier League’s independent assessors two years ago, must still go through the top-flight’s Fair Market Value [...]
Premier League still facing legal threat to financial rules despite Man City deal September 10, 2025 The Premier League is still facing another legal challenge to its financial regulations despite settling a long-running dispute with Manchester City over associated party transactions this week. Legal action remains pending from the Professional Footballers’ Association over the Premier League’s plans to introduce new squad cost ratio (SCR) rules next season, which would limit clubs [...]
Sky Sports expands NFL coverage with new three-year deal August 29, 2025 Sky Sports has agreed an expanded three-year deal with the NFL that will see the broadcaster show up to five live games per weekend in the UK. Sky will have first pick of games at both 6pm and 9pm on Sunday, as well as showing up to three more games from those timeslots concurrently. In [...]
Manchester City launch own content hub on Dazn for new season August 4, 2025 Dazn and Manchester City have announced a new collaboration which will see the creation of a dedicated content hub for the Premier League side on the platform. Manchester City fans will have free access to a catalogue of non-live content, including interviews, press conferences, podcasts and behind-the-scenes footage, among others. Fans will also be able [...]
London Spirit: Tech titans strike Nike kit deal in Hundred first July 30, 2025 London Spirit’s new part-owners, Silicon Valley-based consortium Cricket Investor Holdings, have agreed a kit deal with Nike for the Hundred franchise which will begin next year. The Nike deal is the first bespoke commercial contract secured by one of the Hundred teams, as sponsorship deals have previously been sold centrally by the England and Wales [...]
Surj leads £30m investment in T100 to bolster Saudi Olympic ambitions July 28, 2025 Saudi Arabia’s Surj Sports Investment has backed T100 to be the “growth engine” for triathlon after leading a £30m funding round in its parent organisation, the PTO. Surj, an arm of the Public Investment Fund (PIF) with stakes in Dazn, the Professional Fighters League and Kings League, was the biggest backer of the PTO in [...]
Chelsea’s Club World Cup winners’ prize? A £10m US tax bill July 16, 2025 Chelsea will be hit with a US tax bill of around £10m as a result of winning the Club World Cup on Sunday. The stunning 3-0 win over Paris Saint-Germain in New York last weekend ensured Chelsea will receive £85m in prize money from competition organiser Fifa. Some £39.7m is to be paid immediately and [...]
Rolex sponsored Wimbledon stars made to pay for own watches July 9, 2025 A Rolex sponsorship or ambassadorial contract is widely seen as a must-have endorsement by aspiring young tennis players, yet such deals can prove to be a mixed blessing. Such is the value and scarcity of the Swiss luxury watches that their endorsement department operates a strictly enforced tier system, with only their A-list clients such [...]
British basketball at war: How can BBF and SLB bloody battle be resolved? July 4, 2025 British basketball is no stranger to turmoil but even by its warped standards the raging civil war between SLB clubs and governing body the BBF is extraordinary. At its heart is a power struggle for the right to run the domestic league. But it also involves claims of dishonesty, mission creep, vindictiveness and outright illegality [...]
Surj Sports chief: Saudi parent PIF, investing and league focus July 1, 2025 Chief executive of Dazn investors Surj Sports Investments Danny Townsend discusses the state of the changing landscape. When Saudi Arabia’s Public Investment Fund purchased Premier League club Newcastle United in 2021, Middle Eastern sports spending was thrust into the voyeuristic forefront of executive and fan consciousness. Since then Saudi Arabia has invested in a multitude [...]