Exclusive: Budweiser to challenge Heineken for Uefa Champions League deal October 29, 2025 Uefa’s long-standing Champions League beer partners, Heineken, are facing competition from Budweiser for the contract to be the competition’s official suppliers from 2027 onwards. City AM has learned that Budweiser’s parent company, AB InBev, are willing to pay Uefa €200m per season, a significant increase on the €120m-a-year they are currently getting from Heineken. Budweiser [...]
Dazn set to unveil subscription featuring all pay-per-view events October 16, 2025 Dazn will next month announce full details of its new premium subscription product which will include all pay-per-view events. The UK-based global sports streaming platform believes it will offer value for money to viewers who buy many of its PPV boxing shows while increasing viewership across those top-tier events, which number around 15 annually. “We [...]
Blavatnik investment in Dazn tops $7bn despite Surj stake sale October 8, 2025 Billionaire Sir Leonard Blavatnik has now invested more than $7bn into sports streaming platform Dazn, having injected an extra $600m in 2024. While revenues increased by more than $300m to over $3bn and losses narrowed from $1.4bn to $936m, according to the accounts filed with Companies House for the year ending 31 December 2024, the [...]
Riyadh Season like Saudi Arabia’s Disneyland as darts joins roster October 6, 2025 Riyadh Season’s expansion to encompass more sports and cultural events – including, for the first time, darts – has seen it likened to “Saudi Arabia’s Disneyland”. A new deal with multi-sport promotion giants Matchroom will see the Saudi Masters Darts join the likes of boxing and snooker on the Arabian peninsula. Furthermore, Riyadh Season – [...]
Manchester City’s new Etihad Airways deal yet to take off despite Premier League deal September 17, 2025 Manchester City’s controversial sponsorship and naming rights deal with Etihad Airways has not yet been waved through as part of the club’s Associated Party Transaction settlement with the Premier League. The new long-term deal, which was blocked by the Premier League’s independent assessors two years ago, must still go through the top-flight’s Fair Market Value [...]
Premier League still facing legal threat to financial rules despite Man City deal September 10, 2025 The Premier League is still facing another legal challenge to its financial regulations despite settling a long-running dispute with Manchester City over associated party transactions this week. Legal action remains pending from the Professional Footballers’ Association over the Premier League’s plans to introduce new squad cost ratio (SCR) rules next season, which would limit clubs [...]
Sky Sports expands NFL coverage with new three-year deal August 29, 2025 Sky Sports has agreed an expanded three-year deal with the NFL that will see the broadcaster show up to five live games per weekend in the UK. Sky will have first pick of games at both 6pm and 9pm on Sunday, as well as showing up to three more games from those timeslots concurrently. In [...]
Manchester City launch own content hub on Dazn for new season August 4, 2025 Dazn and Manchester City have announced a new collaboration which will see the creation of a dedicated content hub for the Premier League side on the platform. Manchester City fans will have free access to a catalogue of non-live content, including interviews, press conferences, podcasts and behind-the-scenes footage, among others. Fans will also be able [...]
London Spirit: Tech titans strike Nike kit deal in Hundred first July 30, 2025 London Spirit’s new part-owners, Silicon Valley-based consortium Cricket Investor Holdings, have agreed a kit deal with Nike for the Hundred franchise which will begin next year. The Nike deal is the first bespoke commercial contract secured by one of the Hundred teams, as sponsorship deals have previously been sold centrally by the England and Wales [...]
Surj leads £30m investment in T100 to bolster Saudi Olympic ambitions July 28, 2025 Saudi Arabia’s Surj Sports Investment has backed T100 to be the “growth engine” for triathlon after leading a £30m funding round in its parent organisation, the PTO. Surj, an arm of the Public Investment Fund (PIF) with stakes in Dazn, the Professional Fighters League and Kings League, was the biggest backer of the PTO in [...]