EY: Traditional sports cricket and rugby union surging in popularity Sport Business Rugby union and cricket have surged into the top 10 most popular sports across the UK in what is a tonic for traditional sports, new research has shown. Cricket climbed six places in the EY-Parthenon Sports Engagement Index to eighth, while rugby union jumped three spots to 10th. Football, Formula 1, Swimming and Tennis all [...]
Why second Ashes Test marks start of The Gabba’s long goodbye Sport Business When England’s cricketers step out onto the field at The Gabba on Thursday for the second Test, they will know they are on borrowed time. Not just to wrestle the series momentum away from Australia after a crushing opening defeat in Perth, but also to improve their record at the famous Brisbane ground. After this [...]
MI London and Sunrisers Leeds: All Hundred deals completed Sport Business All eight deals for Hundred franchises have been completed after the Ambani family concluded negotiations with Surrey CCC. Six of the eight deals in the short-form competition, which saw eight 49 per cent stakes owned by the England and Wales Cricket Board sold to overseas investors, were completed earlier this year but two deals remained [...]
Ashes: England cricket fans spend big to get over first Test defeat November 28, 2025 England’s travelling cricket fans splashed the cash in the aftermath of defeat in the first Ashes Test but locals tightened their belts despite Australia’s win, data shows. The Barmy Army spent 59 per cent more in the days immediately after the match, which ended inside two days in Perth, figures shared by Revolut with City [...]
Stokes, McCullum, ECB: Who’s to blame for England’s latest Ashes failings? November 27, 2025 Assessing true accountability for England’s Ashes collapse requires tracing failure back through the chain, argues Ed Warner. “Still seething!” The WhatsApp from a prominent cricket podcaster arrived a full 48 hours after England’s capitulation in the opening Ashes Test. Did I want to provide him with a sound-bite on what appeared more than just a [...]
England Ashes win will trigger major windfall for ECB, says Nielsen Sports November 20, 2025 England cricket chiefs can expect a major windfall if Bazball sweeps the men’s team to a first Ashes series victory in Australia for more than a decade. The England Wales Cricket Board is already riding high from reporting record turnover last year and has since boosted the coffers further by signing up Toyota as principal [...]
Ashes: Punters back England in opener against Australia in Perth November 19, 2025 England fans should be optimistic about an opening Test victory in this year’s Ashes against Australia as punters back the tourists. Almost three quarters of all result stakes placed on the Perth Test, which begins on Friday, back England to take a series lead in Western Australia, according to William Hill data shared with City [...]
England Ashes fans set to top up Australia’s coffers months after bumper British and Irish Lions tour November 18, 2025 England’s Ashes trip Down Under is set to help hosts Australia rake in £250m as British tourists prepare to top up Green and Gold coffers twice in one year. Five Tests in Perth, Brisbane, Adelaide, Melbourne and Sydney starting on Friday are expected to draw 40,000 fans to Australia and contribute millions to both Cricket [...]
Cricket’s biggest problem isn’t the format, it’s the marketers November 15, 2025 The fireworks have faded, the John Lewis ad has landed, and the smell of gunpowder is giving way to the scent of linseed oil. It can only mean one thing: cricket’s oldest rivalry is back. On 21 November England face Australia once again in the Ashes. As Jofra Archer (hopefully) starts his run-up or Zak [...]
Exclusive: Middlesex to play just two T20 Blast games at Lord’s in 2026 November 12, 2025 Middlesex will play just two Twenty20 Blast matches at Lord’s next year in a further indication of their declining foothold at the Home of Cricket. The 13-time county champions have been tenants at Lord’s since 1864 and have a 12-month rental agreement with the Marylebone Cricket Club that is renewed on an annual basis, but [...]