Sydney Sweeney Novig ad backlash shows how much women’s sport has changed Sport Business Top female athletes took control of the conversation around Sydney Sweeney and her ad for Novig, and that is the bit we should pay attention to because it represents real change, writes Matt Readman. A few years ago, I co-authored a report called The Seven Deadly Sins of Marketing Women’s Sport. The idea was to [...]
Caster Semenya’s right to a fair hearing was violated, ECHR Grand Chamber rules Sport Caster Semenya’s right to a fair hearing was violated, according to an ECHR ruling today. But World Athletics is unlikely to change its rules in relation to Semenya despite the athlete winning a “partial victory” at the ECHR, a top legal expert has warned. Two-time Olympic gold medallist Semenya has been unable to compete in [...]
Semenya set for ECHR hearing in “important day” in her journey big day Caster Semenya will tomorrow have a hearing at the European Court of Human Rights (ECHR) Grand Chamber in what has been described as “an important day in her journey as a human being and an athlete”. The 33-year-old South African has not been able to compete in the 800m since 2019 after controversial limits were [...]