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Burberry

  • Burberry revival gets a boost from China and US sales

    Retail

    Burberry has recorded a lift in sales across all its fashion lines for the first time in three years as a resurgence in the US and China helped ease a slowdown in spending brought on by the Iran war. The London-listed fashion label posted a five per cent rise in overall revenue in the three [...]

    Burberry fashion show runway featuring models wearing luxury designer clothing and accessories in a stylish presentation
  • Burberry boss faces shareholder revolt over bumper £9.4m pay package

    Retail

    Burberry is bracing for a shareholder revolt over a new pay package which could hand the fashion house’s boss nearly £4m in extra bonuses. The British fashion house, known for its iconic trench coat and checked scarves, wants to change its bonus pay structure to allow it to hand chief executive Joshua Schulman a shares [...]

    Burberry fashion show runway featuring models in luxury attire showcasing the latest collection in an elegant setting
  • Adidas, Burberry and so much Beckham: The six best 2026 World Cup ad campaigns

    Sport Business

    An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet Russell-Vick. Football ads in 2026 finally remembered a crucial detail: football is supposed to be fun. After years of ultra-serious slow-motion shots of rain hitting crossbars [...]

    A screenshot capturing a significant moment from a news broadcast on June 11, 2026, at 12:17 PM, highlighting key details.
  • Burberry delays climate pledge by a decade to 2050

    May 29, 2026

    Burberry has pushed back its net zero target by a decade, becoming the latest blue-chip business to water down ambitious climate goals set in the wake of the coronavirus pandemic, City AM can reveal. The high-end fashion firm, known for its trench coats and tartan scarves, made the decision to delay its target to become [...]

  • Year of the fire horse brings glad tidings as Burberry’s bet on China pays off

    May 15, 2026

    FTSE 100 fashion house Burberry had spooked the market with its drastic cost-cutting turnaround, but its full-year results saw the brand canter back to profit. Felix Armstrong looks at the firm’s renewed focus on Chinese consumers British luxury brand Burberry has identified a symbol of “luck and prosperity” according to its latest collection for the [...]

  • As it happened: Markets on high alert as Streeting calls on Starmer to resign

    May 14, 2026

    Welcome back to the City AM liveblog. The past few days of political drama have to come to a head today and UK assets are bracing for a showdown. All eyes were on the bond market after Wes Streeting resigned as health secretary and called for a leadership contest. Gilt yields see-sawed yesterday as Sir [...]

  • Burberry swings back to profit after cost-cutting regime

    May 14, 2026

    Burberry has returned to profit as it hails a “meaningful inflection point” in its turnaround, following drastic job cuts and savings drives. The FTSE 100 fashion house took £49m in pre-tax profit in the year to March, marking a recovery from its £66m pre-tax loss in the year prior.  The brand has pivoted towards “timeless [...]

  • Burberry hopes for boost from its bet on British 

    May 13, 2026

    Burberry approaches its crucial full-year results amid a drastic turnaround. Felix Armstrong unpacks what analysts and investors will be expecting from the FTSE 100 fashion house Is there anything more British than Olivia Colman serving fish and chips? The minds behind Burberry’s turnaround – and a recent ad campaign starring the actress – will be [...]

  • Hermès and Gucci shares tank in ‘dismal’ week for luxury brands

    April 16, 2026

    Investors have fled from leading luxury stocks like Hermès and Gucci this week after they revealed tumbling sales as a result of the Iran war. The market was quick to respond to the poor results from several top fashion houses, as doubts swirl around the Middle East’s role as a key market for luxury brands. [...]

  • Diageo, Burberry rally after Trump tariff ruling

    February 20, 2026

    Shares in two of the FTSE 100’s biggest retailers rallied on Friday afternoon after it was revealed President Trump’s sweeping global tariff regime had been struck down by the top US court. Burberry shares ended the day’s trading session up 3.2 per cent to 1,212p, while Diageo jumped 3.9 per cent to 1,851p after the [...]

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