Super Bowl LIX: The adverts that cost $7m for 30 seconds Sport Business Steve Howell of sports marketing agency Dark Horses takes us through this year’s Super Bowl LIX ads, featuring Beckham, Keoghan and Meg Ryan It’s a strange time for brands wishing to advertise. Technology designed to help consumers avoid commercials has never been more pervasive, whatever medium you choose. There are adblocker apps, browser extensions, unsubscribing [...]
Ab Inbev: Budweiser, Stella Artois and Corona producer continues to make huge loss despite price rises Business The UK arm of Ab Inbev, which brews Budweiser, Stella Artois and Corona, continued to make a substantial loss during its latest financial year despite raising its prices. The London-headquartered division not made a pre-tax profit since the £40.9m it reported in 2020. Since then the business has lost £6.4m in 2021, £89.5m in 2022 [...]
Bulmers and Tennent’s owner C&C reports revenue dip after IT issues Business Drinks company C&C, which owns brands Tennent’s and Bulmers, has said earnings in the first half of its fiscal year have been “in line with expectations” as the group continues to recover from the software issues it experienced last year. The FTSE-250 firm said it expected net revenue to fall by three per cent for [...]
Beer giant Budweiser signs major San Miguel deal July 2, 2024 The maker of Budweiser has signed a deal to brew San Miguel in the UK.
Premier League signs up Guinness to replace Budweiser in £40m deal June 12, 2024 Guinness saw off competition from Heineken to replace Budweiser.