In defence of Bristol Bears CEO Tom Tainton’s rugby marketing comments Sport Business “At Bristol Bears, we don’t call ourselves a rugby club. We are a marketing agency that plays rugby. Yes, our players have to be competent and able to deliver on the field, but if they are not bringing any value off the field, that genuinely factors into our recruitment conversations.” Those were the words of [...]
Prem Rugby Big Match Bonanza test of sport’s commercial aims Sport Betting This weekend will go far in helping onlookers assess how much progress Prem Rugby has made in recent years. Because on Saturday the first match since Australia beat Uruguay in the 2015 Rugby World Cup will take place at Villa Park in Birmingham. The geography is a little bit iffy given the home team – [...]
English Investec Champions Cup winner good for franchise investment Sport Business Despite Northampton Saints’ loss at the weekend to tournament favourites Bordeaux Begles, the Investec Champions Cup could see its first English winner in over five years. Phil Dowson’s team, as well as Bristol Bears and Bath Rugby, are flying high in the European competition while Harlequins and others have qualified for the next round with [...]
Which Gallagher Prem Rugby stadium is the best? December 26, 2025 There are 10 Gallagher Prem Rugby teams fighting to thrive, survive and just coast along this year – and their stadiums are key to achieving momentum. But which stadium is the best to watch England’s top flight competition in? In last year’s inaugural edition I had Newcastle Falcons’ (now Newcastle Red Bulls) Kingston Park bottom, [...]
Premiership play-offs: Bath and Leicester to set up old school final June 6, 2025 The final day of the Premiership was a brilliant advert for English top-flight rugby, but this weekend’s play-offs will turn that up another notch. On Friday night runaway league leaders Bath take on local rivals Bristol Bears while, on Saturday, Leicester face Sale Sharks in the East Midlands. The Premiership semi-finals are always a series [...]
England rugby’s nutritionist on social media dangers and advising City traders March 24, 2025 Rugby fans watching England’s explosive renaissance at the recent Six Nations might have been left wondering just what they’d had for breakfast. One person who knows the answer is James Morehen, men’s performance nutritionist at the Rugby Football Union and part of a backroom team that has helped Steve Borthwick’s young side emerge from the [...]
Investec Champions Cup: Leinster, Glasgow and Toulon secure home ties January 13, 2025 There may be a round of Investec Champions Cup matches to go but for some clubs their future has already been decided. For South African side the Bulls, it’s done and dusted with the Pretoria-based outfit unable to reach the round of 16 in April, no matter how good or bad their result against Stade [...]
Which stadium is the best in the Gallagher Premiership? December 26, 2024 There are 10 Gallagher Premiership teams fighting tooth and nail to lift the title this season. And a key part of reaching the semi-finals is home form and away form. But which stadium is the best in England and which comes up short? Well here is my ultimate ranking of the 10 Premiership grounds. 10 [...]
Top 14 comes up trumps again in as Investec Champions Cup kicks off December 8, 2024 Anyone hoping for an end to the dominance of French clubs in the Investec Champions Cup, look away now. Holders Toulouse and Bordeaux-Begles both won their opening pool games on Sunday, making it six wins out of a possible eight from representatives of the Top 14 over round one of the competition. The league that [...]
Can English clubs mount an Investec Champions Cup charge? December 6, 2024 If you were to list the last five English appearances in an Investec Champions Cup final you’d find Exeter there once and Saracens the other four times. Before that it was Northampton Saints in 2011 and before that London Wasps and Leicester Tigers in 2007. But if you were to ask me to predict which [...]