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Ben Proud

  • Alex Yee fears Enhanced Games will be ‘dangerous’ for former GB teammates

    Sport Business

    Olympic triathlon champion Alex Yee fears the Enhanced Games will be dangerous to athletes who accept big-money offers to take part in the pro-doping multi-sport competition. Two of Yee’s former Team GB colleagues, springer Reece Prescod and swimmer Ben Proud, are among those set to compete in the first edition of the Enhanced Games later [...]

    Alex Yee speaking at London T100 event promoting Olympic Triathlons return to capital, wearing athletic gear, in front of ...
  • Magic of the FA Cup has resisted tinkering and is only getting stronger

    Sport Business

    Macclesfield’s historic defeat of Crystal Palace warmed even this Eagles fan’s heart and shows the FA Cup retains its powerful magic, writes Ed Warner. The first WhatsApp arrived seconds after the final whistle. “Will this get a mention in the next edition of your column?!!!” Of course it does.  After Macclesfield went ahead against Crystal [...]

    Getty Images logo prominently displayed against a sleek background, representing professional media and stock photography ...
  • Ben Proud’s Enhanced Games switch puts pressure IOC to use its $5bn

    Sport Business

    Rather than wondering why Ben Proud would sign up for the Enhanced Games, it is better to ask why he wouldn’t. The British swimmer’s commitment to the competition with an “anything goes” attitude to performance-enhancing drugs is a wake-up call for the Olympic movement. Money, as ever, lies at the heart of the matter. Proud [...]

    GB swimmer Ben Proud has announced he's joining the Enhanced Games
  • Enhanced Games: Brit Ben Proud joins so-called Doping Olympics

    September 10, 2025

    British Olympian Ben Proud could have his UK Sport funding cut after choosing to join the Enhanced Games. The rebel competition, known by many as the Doping Olympics, will allow the Paris 2024 silver medal winner to take any measure of performance enhancing substances in pursuit of victory. The controversial competition has filed a $800m [...]

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