Fifa casts net as Budweiser Uefa talks throw World Cup contract into doubt Sport Business Fifa has begun exploratory talks with other alcohol companies as a contingency measure in case long-term partner AB InBev, maker of Budweiser, opts against extending its contract as the world governing body’s official beer supplier after next year’s World Cup. AB InBev’s flagship brand Budweiser has been the official World Cup beer since the 1986 [...]
Red Bull diluted: Energy drink giant reduces stake in Leeds United Sport Business Red Bull’s stake in Leeds United has reduced to below 10 per cent after the German energy drinks company declined the opportunity to invest in the issue of £120m of new shares ahead of the club’s return to the Premier League. The new funding has been provided by members of the 100-strong consortium of investors [...]
England cricket chiefs blasted for ‘refusing to hold India to account’ Sport Business England and Australia have been castigated for a “refusal to hold India to account” after allowing the cricket-mad nation to tighten its vice-like grip on the game. India now boasts the chair of the International Cricket Council, Jay Shah, to go along with the largest share of revenues from the game and the world’s leading [...]
Cricket needs more like Flintoff so smaller nations must get financial support August 29, 2024 Andrew Flintoff’s Field of Dreams On Tour, the decline of Test cricket and whether a mooted hardship fund distributed by the ICC might just keep the red-ball game alive. You know when a broadcaster thinks it has a hit on its hands because it releases a series one episode at a time rather than in [...]