Dragons’ Den athlete sentenced for using Covid loans to buy £1m house Sport A British world champion sprinter who appeared on Dragons’ Den has been given a suspended prison sentenced after using Covid loans to help fund a £1.3m house purchase. Rick Beardsell, who competed on the senior Masters circuit, obtained two maximum-value £50,000 Bounce Back Loans for his sportswear manufacturing business Sports Creative Limited in 2020 and [...]
Cannes Lions: Athletes, algorithms and the ascent of women’s sport Sport Business At this year’s Cannes Lions International Festival of Creativity, sport didn’t just show up – it dominated. From athletes turned media moguls to billion-pound plays on women’s leagues, the message was clear: sport is now a strategic asset for marketers hungry for cultural relevance, real life interactions and experiences, and commercial return. The Sport Beach [...]